Senior Brand Manager

🔥 2 hours ago

🌲 North Carolina, Maryland – Remote

🌲 North Carolina – Remote 🦀 Maryland – Remote

💵 $95.6k - $153.9k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🚘 Automotive

🏗️ Construction

📦 Logistics

💰 Post-IPO Debt on 2023-03

Automotive • Construction • Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Lead development and execution of DEWALT brand strategy aligned with brand and regional objectives • Maintain consistent brand expression and adherence to brand guidelines across touchpoints • Analyze market trends, consumer insights, and competitive activity to inform positioning and identify growth opportunities • Collaborate with Product Development, Marketing, and Channel teams across the end-to-end new product development process • Drive commercialization plans for new products and impactful launches • Provide input on product positioning, packaging, and messaging • Deliver marketing assets and campaigns, including digital content, sales materials, events, and activations • Partner with channel teams to ensure brand presence and support across sales channels • Monitor and optimize marketing effectiveness using data and feedback • Manage multiple projects for high-quality, on-time, and on-budget delivery • Provide regular updates on brand and product performance

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field • 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries • Demonstrated success leading brand initiatives, supporting new product development, and executing go-to-market plans • Strong analytical skills and ability to interpret market trends and consumer insights • Excellent communication and presentation skills • Proven project management skills and experience managing multiple initiatives simultaneously • Experience working in a matrixed, cross-functional environment • Creative, agile, and proactive problem-solving approach • Ability to collaborate effectively with cross-functional teams and external partners • Results-oriented mindset with a track record of driving brand growth and commercial success

🏖️ Benefits

• Medical insurance • Dental insurance • Life insurance • Vision insurance • Disability benefits • 401(k) • Employee Stock Purchase Plan • Paid time off, including paid vacation, holidays, and personal days • Tuition reimbursement • Wellness program • Discounts on Stanley Black & Decker tools and products • Discounts through partner and vendor programs • Career growth across multiple career paths • Access to digital learning portal, Lean Academy, and online university • Certificates and specializations from renowned colleges and universities • Volunteerism, giving back, and sustainable business practices