Senior Manager, Global SEO, AEO

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🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $95.6k - $153.9k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🚘 Automotive

🏗️ Construction

📦 Logistics

💰 Post-IPO Debt on 2023-03

Automotive • Construction • Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans • Monitor industry trends, algorithm updates, and emerging answer engine technologies; pilot new approaches • Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO and AEO best practices • Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO, hreflang, localization, and Core Web Vitals • Guide content strategy to maximize organic reach, featured snippets, and answer box placements • Oversee keyword research, topic clustering, and content gap analysis for global audiences • Establish KPIs, dashboards, and reporting frameworks; use analytics to measure performance and communicate impact to executive leadership • Develop global frameworks enabling market regions to implement SEO and AEO best practices • Ensure SEO and AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards • Provide feedback loops to global analytics and digital platform teams • Support larger Digital COE Team initiatives and perform other duties as assigned • Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, and Integrity & Accountability

🎯 Requirements

• Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field • 6+ years of progressive SEO experience • At least 2–3 years leading SEO programs at a large, multinational organization or agency • Experience managing direct reports or cross-functional teams • Strong analytical and problem-solving skills • Proficiency in enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console • Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors • Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem • Experience managing large-scale, multilingual, and multi-brand digital portfolios

🏖️ Benefits

• Medical, dental, life, vision, and disability insurance • 401(k) • Employee Stock Purchase Plan • Paid time off, including paid vacation, holidays, and personal days • Tuition reimbursement • Wellness program • Discounts on Stanley Black & Decker tools and products • Discount programs for other vendors and partners • Career growth across multiple career paths • Digital learning portal, Lean Academy, and online university • Certificates and specializations from renowned colleges and universities • Volunteerism, giving back, and sustainable business practices