Head of Brand Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $220k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

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📋 Description

• Lead the identity development and storytelling behind Salted’s brands, primarily flagship brand moonbowls • Ensure consistency of brand messaging and value proposition across all customer touchpoints • Collaborate with the CEO and R&D team to guide the culinary roadmap from a brand and market opportunity perspective • Develop and manage strategies for introducing brands into new markets, including social media and community outreach • Develop high-ROI collaborations with digital influencers and build community engagement • Direct editorial strategy across brand channels to boost community interaction and achieve sales targets • Oversee external brand communications strategy and shape public perception through media outlets • Develop and manage focus-group programs to incorporate customer feedback into brand and culinary roadmaps • Partner with the CEO on high-level strategic planning and thought leadership initiatives

🎯 Requirements

• 8–12+ years of relevant experience in brand marketing, communications, or brand strategy, ideally in consumer-facing industries such as food, lifestyle, CPG, or hospitality • Proven track record of making brands “pop” — launching breakthrough campaigns that build awareness, cultural relevance, and customer loyalty • A builder mentality with a deep passion for brand creation and storytelling • Strong communicator and creative thinker with exceptional attention to detail • Deep understanding of consumer behavior, cultural trends, and storytelling across paid, owned, and earned channels • Experience driving measurable brand growth and equity in fast-paced, high-growth environments • Comfortable collaborating cross-functionally and managing external agency partners

🏖️ Benefits

• Medical, Dental, & Vision Plans • 401k with up to a 4% employer match after one year • Unlimited PTO • Remote Work • Paid Family Leave

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