Product Line Manager

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Logo of Stio

Stio

51 - 200 employees

Founded 2011

👥 B2C

👗 Fashion

🛒 Retail

B2C • Fashion • Retail

Stio is a brand that designs and sells high-performance outdoor apparel for men, women, and kids. Founded by Stephen Sullivan, the company offers a wide range of clothing, footwear, and accessories suitable for various outdoor activities such as skiing, snowboarding, hiking, running, biking, fishing, and paddling. Based in the mountains, their collections focus on both functionality and style, catering to lifestyle needs and challenging outdoor environments. Stio also engages in collaborative projects with other brands and prioritizes environmental stewardship and the renewal of used apparel through its Stio Second Turn initiative.

📋 Description

• Execute seasonal product commercialization, line plan management, and go-to-market communication for assigned mountain apparel categories • Translate market intelligence, sales data, and consumer insights into line plan recommendations supporting revenue growth, margin targets, and assortment efficiency • Manage seasonal line plans in Centric and maintain data integrity and information flow to forecasting, demand planning, and marketing • Build product briefs and go-to-market presentation materials • Communicate product positioning, features, and end use to cross-functional partners • Analyze industry data and consumer insights to identify opportunities by gender, category, and price • Create and maintain seasonal line plans aligned with financial, efficiency, and positioning objectives • Develop style efficiency recommendations • Build and maintain cross-departmental product-range communication assets • Summarize seasonal go-to-market initiatives and align supporting styles with Marketing and Development • Deliver product presentations at go-to-market milestones • Propose and validate MSRP architecture and target margin proposals • Partner with Marketing on positioning and storytelling • Coordinate with Development on seasonal timeline status and milestone deadlines • Communicate product updates and expectations to cross-functional partners • Partner with Design, Development, Merchandising, and Marketing on product architecture, execution, assortment alignment, and go-to-market positioning • Report to the Product Line Director • Travel domestically 30% of the year

🎯 Requirements

• Bachelor’s degree in business, merchandising, apparel design, or related field • 3 to 5 years of product creation experience in outdoor, apparel, or accessories • Demonstrated understanding of the end-to-end product creation process and market landscape • Experience building and presenting line plans, product briefs, and go-to-market materials • Proficiency in Microsoft Excel, Google products, and Adobe Creative Suite • PLM system experience required; Centric experience is a plus • Effective visual and verbal communication with experience influencing cross-functional decisions

🏖️ Benefits

• Medical, Dental Vision plans • Company Paid Long Term Disability • Employee Assistance Programs • 401k with Match • Generous paid time off policies • Gear test, perks and more • Incentives included in the compensation package

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