Marketing Communications Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🗣️ Communications

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Story Cannabis

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2021

👥 B2C

🛍️ eCommerce

🛒 Retail

B2C • eCommerce • Retail

Story Cannabis is a cannabis retail company operating licensed dispensaries across various states, including Maryland, Ohio, Arizona, and New Jersey. They focus on providing a variety of premium cannabis products, including high-quality flower and edibles, and they emphasize customer loyalty through exclusive deals and membership benefits. With a commitment to quality and customer experience, Story Cannabis aims to create a welcoming environment for both new and seasoned cannabis users.

📋 Description

• Manage daily loyalty program communications, including point-earning, rewards and member-only campaigns • Build, QA and deploy scheduled email and SMS campaigns for retail (B2C) and wholesale (B2B) audiences • Perform pre-send QA on links, personalization, compliance language, opt-out language and send timing; track error rates and resolve issues • Build and refine tailored audience segments for digital programmatic advertising • Maintain segmentation list hygiene and opt-in/opt-out accuracy in line with TCPA, carrier and state regulations • Develop and execute testing strategies across subject lines, content, audience segments and send times; evaluate results and optimize campaigns • Develop and manage social content strategy and calendar based on business priorities, performance data and platform trends • Optimize email, SMS and social communication timing, audience segmentation and channel approach • Evaluate campaigns for compliance with state cannabis advertising requirements and platform policies; identify risks and escalate material issues • Manage assigned marketing vendor relationships and evaluate vendor performance and service needs • Collaborate with Brand Ambassadors to capture field and event content • Coordinate with Creative Services on assets and copy to meet production deadlines • Monitor comments and direct messages, respond per brand guidelines, and escalate customer service or compliance issues • Produce and deploy communications to third-party partners, including product launches, promotions, sell-in materials and co-branded campaigns • Analyze weekly and monthly email, SMS and social performance; identify trends and implement recommendations • Serve as a subject-matter resource on channel strategy, segmentation, campaign performance and communication best practices • Lead assigned cross-functional marketing initiatives • Track KPIs including send/publish timeliness, QA defects, response time, campaign performance and social media growth

🎯 Requirements

• 2+ years marketing experience • Familiarity with social media scheduling/publishing tools and platform-specific best practices (Meta, YouTube, TikTok, etc.) required • Exceptional organizational skills with strong attention to detail and comfort with a daily production cadence across multiple channels • Excellent written and verbal communication skills • Self-motivated with a proactive approach to tasks • Punctual, reliable, and adaptable to occasional evening and weekend work • Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required • Prolonged periods sitting at a desk and working on a computer • Email/SMS platform experience (Klaviyo, Springbig, Alpine IQ, or similar) preferred • 1+ years CRM platform experience (Hubspot, Salesforce, etc.) a plus

🏖️ Benefits

• Paid time off (PTO) including 8 paid holidays per year (for full-time positions only) • Medical, Dental, and Vision Insurance (for full-time positions only) • 401k retirement savings plan (for full-time positions only) • Company paid Short-Term & Long-Term disability (for full-time positions only) • Company paid Life Insurance (for full-time positions only) • Employee Assistance Program (EAP) (for full-time positions only) • Employee referral program • Commuter benefits (for full-time positions only) • Product discounts • Additional compensation incentives (tips, bonuses, etc.)