Market Activation Manager

🕒 March 3

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 41%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Strategic Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

📣 Marketing

🤝 B2B

Marketing • B2B

Strategic Group (Strategic Experiential Group, also branded as SG) is a luxury-focused experiential marketing company founded in 2000 that creates inventive brand experiences for clients' customers. The firm operates in the luxury marketing space representing aspirational brands through lifestyle, entertainment, fashion and hospitality channels, and positions itself as influencers, advocates and educators for brand storytelling. Headquartered in New York City, it offers national reach and focuses on experiential, influencer-driven campaigns and partnerships for high-end brands.

📋 Description

• Serve as the in-market growth driver for Gallo’s new innovation wine brand in Boston, MA • Manage key accounts across on- and off-premise channels • Build brand visibility and strengthen distributor alignment • Develop key account relationships • Execute activation strategies that drive trial and sales performance • Develop and manage key on- and off-premise account relationships • Execute brand activations, tastings, and trade initiatives • Partner with distributor sales teams to drive placements and visibility • Maintain knowledge of the competitive landscape and category trends • Support POS placements and brand storytelling initiatives • Manage territory reporting, KPI tracking, and budget accountability • Ensure compliance with state and local beverage alcohol laws • Serve as the local brand expert within the Boston market • Report directly to and be evaluated by SG’s Regional Manager of Emerging Brands

🎯 Requirements

• Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or distributor sales experience OR Bachelor’s Degree plus 3 years of relevant Spirits, Brand Sales, Hospitality, Culinary, Mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience OR High School Diploma plus 7 years of relevant experience in the above fields • Strong understanding of the local market, key accounts, and trade dynamics within the beverage alcohol industry • Experience managing distributor relationships • Strong time management skills and ability to manage a budget effectively • Self-motivated with the ability to work efficiently remotely • Creative abilities to develop programming opportunities • Ability to thrive in a fast-paced, goal-oriented, dynamic environment • Comprehensive understanding of adult beverage practices and regulatory compliance • Valid driver’s license, safe driving record, and a reliable vehicle • Must pass an MVR check and obtain any required state driver’s license within 30 days of hire • Must be 21 years of age or older and able to obtain any required local or state liquor license • Proficiency in the entire Microsoft Office Suite, including PowerPoint, Excel, Word, and Outlook • Demonstrated passion and curiosity for wine/spirits, with strong product knowledge • Must be available to work a flexible schedule, including some nights and weekends as needed • Must be able to lift at least 50 lbs and stand for long periods of time • One or more recognized wine/spirits certifications, such as WSET Level 1 & 2, Sommelier, or equivalent, preferred • Analytical and strategic planning capabilities preferred • Entrepreneurial mindset with operational discipline preferred • Strong written and verbal communication skills preferred • Analytical ability to interpret data, calculate figures and percentages, and solve practical problems preferred • Existing distributor, on-premise, or retail account relationships are a plus • Experience representing premium wine or spirits brands preferred • Established network in the Boston beverage industry preferred • Strong presentation and relationship-building skills preferred

🏖️ Benefits

• Flexible remote work • Flexible schedule, including some nights and weekends as needed • Opportunity to work with Gallo’s new innovation wine brand • Professional exposure to distributor sales teams, key accounts, and brand activation initiatives