Lifecycle & Content Marketing Lead

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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StrongMind

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2001

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

StrongMind is a K-12 education company that provides digital learning solutions, curriculum, and services for schools and families. It offers an adaptive, engaging digital curriculum and technology platform aimed at strengthening student outcomes and simplifying K-12 digital learning, along with enrollment marketing and support services. StrongMind also provides a homeschool product for families with built-in curriculum and daily planning guidance.

📋 Description

• Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention • Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities • Develop paid digital strategies based on audience, goals, funnel stage, geography, budget, and performance • Advise on campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization • Build, launch, audit, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms • Analyze cross-channel performance and translate platform data into investment, optimization, testing, and discontinuation recommendations • Monitor platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels • Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels • Identify customer drop-off points and opportunities to improve messaging • Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content • Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs • Partner with Creative, Brand, Web, Production, and business-unit Marketing teams on integrated campaigns and customer journeys • Test subject lines, calls to action, landing-page messaging, nurture paths, and content formats • Support AEO/GEO and organic content strategies for traditional and AI-powered search • Repurpose high-performing content across channels and audiences • Use AI for research, drafting, personalization, testing, content optimization, and workflow efficiency • Track results, share learnings, and continuously improve Marketing programs

🎯 Requirements

• 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing • Hands-on experience managing both lifecycle programs and paid digital campaigns • Experience building and optimizing lifecycle or nurture programs • Strong writing and messaging skills, adapting voice and content for different audiences • Experience with customer journey mapping, segmentation, conversion, and retention strategies • Strong understanding of email, CRM, Marketing automation, and campaign performance • Hands-on knowledge of Google Ads, Meta Ads, and additional digital advertising platforms • Experience with paid campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization • Understanding of conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS • Ability to translate performance data into business recommendations, channel strategy, budget decisions, and testing priorities • Experience using data to improve content, messaging, customer journeys, and conversion • Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy • Experience collaborating with Creative, Web, Digital, Product, and business stakeholders • Strong project ownership and follow-through • Comfort working in a fast-moving environment where priorities may evolve • AI-native approach to research, writing, analysis, testing, personalization, and efficiency • Experience in K–12 education or education-focused brands is a bonus • Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms is a bonus • Experience with programmatic advertising or emerging digital platforms is a bonus • Advanced GA4, attribution, or conversion tracking experience is a bonus • AEO/GEO strategy experience is a bonus • Conversion-focused copywriting experience is a bonus • Customer research experience is a bonus • Experience with monday.com or similar project-management tools is a bonus • Bachelor’s degree in Marketing, Business, Communications, or a related field is a bonus • Equivalent professional experience and demonstrated results are accepted in place of a degree • Must be eligible to work in the United States • Visa sponsorship is unavailable

🏖️ Benefits

• Competitive total compensation package, including medical, dental, vision, and voluntary benefits • On-site gym • Virtual wellness programs • Wellness coaching • Flexible work options for select roles • Unlimited PTO for salaried roles • “Life happens” days • Fully paid holiday week off at Christmas • Recognition and rewards for birthdays, meaningful anniversary milestones, and community service hours • Quarterly Town Halls • Annual social events and traditions, including Halloween celebrations and Wellness Fairs