PPC Marketing Manager

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🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Superior Executive And Legal Recruiting

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

🏢 Enterprise

🤝 B2B

Recruitment • Enterprise • B2B

Superior Executive And Legal Recruiting is an executive and legal placement firm dedicated to providing world-class recruiting and placement services to both clients and candidates. They aim to be a reliable asset and growth engine for their clients while enhancing the careers of their candidates. The company focuses on proactive communication, meticulous attention to detail, comprehensive marketplace knowledge, and data-driven talent searches to identify and procure ideal talent for their demanding client roster.

📋 Description

• Own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns. • Ensure accurate conversion tracking, reporting, and budget management. • Manage and optimize campaigns from strategy through execution. • Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing. • Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters. • Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance. • Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms. • Partner with cross-functional teams to resolve tracking issues and improve campaign performance.

🎯 Requirements

• 5+ years of hands-on Google Ads management experience. • Strong experience managing Meta (Facebook/Instagram) Ads. • Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking. • Experience managing high-volume lead generation campaigns with measurable ROI. • Strong analytical, reporting, and Excel skills. • Experience collaborating with developers on tracking implementations and technical issues. • Preferred: Legal industry or legal lead generation experience. • Preferred: Experience with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (CRO). • Preferred: Google Ads and/or Meta certifications.

🏖️ Benefits

• Competitive compensation and incentives