Franchise Development Coordinator

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

👻 Ghost score 12%

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Logo of Super Soccer Stars

Super Soccer Stars

201 - 500 employees

Founded 2000

🏨 Hospitality

✈️ Travel

⚽ Sports

Hospitality • Travel • Sports

Super Soccer Stars is a comprehensive children's soccer program designed for ages 1 to 12 and beyond, focusing on developing both athletic and life skills. Known as the nation’s most popular youth soccer program, it aims to improve children's gross motor and soccer skills through fun, non-competitive, and educational environments. With a curriculum crafted by soccer and child development experts, the company offers various programs, including enrichment, summer camps, private classes, leagues, and more. These programs emphasize creating a supportive atmosphere that boosts self-confidence, teamwork, and physical literacy, helping children progress at their own pace. Additionally, Super Soccer Stars offers birthday parties and partners with schools to provide engaging in-house programming. As a part of the Youth Athletes United family, the company strives to positively impact children's lives through sports.

📋 Description

• Develop and manage franchise development content, including brochures, landing pages, email campaigns, social media, and presentation decks, while ensuring brand consistency • Maintain franchise development website pages and create a strategic content calendar • Collaborate with the internal marketing team to align franchise development messaging with brand standards and update candidate-facing collateral • Build, manage, and optimize multi-touch drip email campaigns and segmented nurture sequences for prospective franchise candidates • Oversee paid digital advertising campaigns and franchise portal listings, including A/B testing • Manage the franchise development CRM for lead tracking, pipeline visibility, follow-up, and lead scoring • Serve as the primary marketing contact for franchise broker networks and consultants • Develop broker toolkits, newsletters, and presentation materials • Plan and coordinate broker webinars, virtual presentations, and in-person events • Track broker referrals and campaign performance, provide ROI reporting, and develop incentive programs • Research franchise development marketing trends and maintain a marketing playbook with SOPs, templates, and messaging frameworks • Support the VP of Franchise Development with materials for expos, trade shows, and industry conferences • Manage franchise development social media channels and targeted advertising campaigns • Use LinkedIn to build brand awareness among franchise brokers and entrepreneurial communities • Monitor and respond to social media and web-form inquiries • Track and report KPIs through weekly and monthly dashboards, including cost per lead, conversion rates, broker referral volume, and campaign ROI • Recommend marketing budget allocation and campaign optimization using data insights • Manage the franchise development marketing budget and track campaign spend and ROI • Develop and manage the candidate communication journey using automated workflows and personalized messaging • Create candidate-facing resources such as FAQs, discovery day agendas, and franchisee testimonials • Coordinate video testimonials and case studies featuring existing franchisees

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field with 2-3 years of franchise marketing experience; franchise development or B2B marketing preferred • Demonstrated experience managing email marketing platforms, CRM systems, and digital advertising with strong analytical skills to interpret data and drive strategy • Exceptional copywriting, content creation, and project management skills with the ability to manage multiple priorities in a fast-paced environment • Experience working within the franchise industry with familiarity with the franchise broker/consultant community and franchise lead generation portals • Proficiency in graphic design tools (Canva, Adobe Creative Suite) and website content management systems such as WordPress • Experience planning and supporting franchise expo and trade show participation

🏖️ Benefits

• Competitive salary and comprehensive benefits package including health, dental, and vision insurance • A mission-driven, collaborative culture with opportunities for professional growth within a rapidly expanding franchise organization • The opportunity to make a meaningful impact on the lives of young athletes and entrepreneurs nationwide

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