Marketing Campaign Coordinator, Web

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

👻 Ghost score 0%

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Swoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Swoop is a marketing solutions company aimed at the pharmaceutical and life sciences industries, specializing in direct-to-consumer (DTC) and healthcare provider (HCP) marketing. The company leverages advanced AI technology and data to enhance patient-centric engagement and create meaningful connections between patients, healthcare providers, and brands. By focusing on privacy-compliant omnichannel strategies, Swoop seeks to optimize healthcare marketing performance and improve health outcomes across various platforms, including social media and television.

📋 Description

• Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions • Manage campaign and email calendars, trackers, and assets • Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails • Run QA on rendering, links, personalization, and deliverability • Create proofs and execute approval workflows before publication • Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs • Manage attribution tracking across marketing and sales • Flag gaps in lead capture, form handling, and conversion paths • Create regular KPI reports for email, web, and campaign performance in one clear view • Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders • Support Swoop.com and NimbleRx.com web operations • Contribute to web updates, troubleshoot issues, and document bugs • Report to the Marketing Campaign and Web Manager

🎯 Requirements

• A bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience • 2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management, preferably in B2B, healthcare, advertising, or AdTech industries • Hands-on experience building and sending emails in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) • Working knowledge of CRM and reporting tools • Experience with Salesforce reports and dashboards strongly preferred • Working knowledge of web analytics (GA4) and campaign tracking fundamentals (UTMs, conversion tracking, attribution basics) • Experience publishing and updating content in a CMS (e.g., WordPress, Webflow) • Strong attention to detail with a QA mindset and the ability to catch errors quickly • Ability to manage multiple projects and deadlines in a fast-paced environment

🏖️ Benefits

• Rich opportunities for professional growth • Best Places to Work recognition from Business Intelligence Group in 2025 and 2026

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