Paid Acquisition Specialist – Temporary, Full-Time

Job not on LinkedIn

🔥 3 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Swoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Swoop is a marketing solutions company aimed at the pharmaceutical and life sciences industries, specializing in direct-to-consumer (DTC) and healthcare provider (HCP) marketing. The company leverages advanced AI technology and data to enhance patient-centric engagement and create meaningful connections between patients, healthcare providers, and brands. By focusing on privacy-compliant omnichannel strategies, Swoop seeks to optimize healthcare marketing performance and improve health outcomes across various platforms, including social media and television.

📋 Description

• Manage execution of paid acquisition campaigns across multiple digital channels, including paid search, paid social, and programmatic advertising. • Refresh creative assets, optimize audience targeting, and implement campaign improvements. • Monitor campaign budgets, bids, and performance to maximize efficiency and achieve KPIs. • Conduct keyword research, competitive analysis, and ongoing performance optimization. • Develop and execute creative testing strategies for ads and landing pages. • Recommend new audience-targeting strategies, creative concepts, and channel opportunities. • Develop innovative acquisition strategies that drive subscriber and member growth. • Stay current on industry trends, platform updates, and emerging digital marketing technologies. • Partner with internal marketing, creative, and analytics teams to execute successful campaigns. • Assist with budget management and performance reporting across multiple acquisition channels.

🎯 Requirements

• Bachelor’s degree in Marketing or related field preferred, or equivalent experience. • 2–4 years of experience managing paid digital advertising campaigns (Google Ads, Meta, programmatic, etc.). • Strong analytical skills with experience interpreting campaign performance data and optimizing toward KPIs. • Experience managing budgets and multiple concurrent marketing campaigns. • Ability to work independently while collaborating effectively across cross-functional teams. • Strong organizational skills with exceptional attention to detail. • Excellent written and verbal communication skills. • Experience working in health or wellness advertising environments is a plus. • Familiarity with Meta and Google’s health-related advertising policies is preferred.

🏖️ Benefits

• Eligible for company-sponsored medical, dental, vision, and 401(k) benefits in accordance with company benefit plans and eligibility requirements. • Eligible for accrued sick leave in accordance with state and local laws, but excluded from company unlimited vacation time policy. • Eligible for short-term disability benefits in accordance with state and local laws and company plans and eligibility requirements.