Senior Partner Marketing Manager, Strategic Alliances

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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This company has sponsored H1B visas in the past.

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Syndigo

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Syndigo is a leading cloud-native company specialized in content and data lifecycle management solutions. The company focuses on providing a comprehensive platform for Master Data Management (MDM), Product Information Management (PIM), and Digital Asset Management (DAM) to help organizations manage data efficiently and optimize their product content. Syndigo serves a wide range of industries including retail, automotive, healthcare, and more, supporting enterprises to enhance customer engagement and streamline operations. With more than 14,000 clients globally, Syndigo aims to deliver exceptional experiences by integrating analytics throughout the product lifecycle, ensuring the highest quality of data governance, content delivery, and feedback optimization.

📋 Description

• Develop and execute partner marketing strategies supporting Syndigo's strategic business objectives and partner ecosystem • Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact • Identify opportunities to increase partner engagement, joint selling, and co-marketing activities • Support new partnership launches through coordinated marketing and go-to-market plans • Plan and execute integrated co-marketing campaigns, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships • Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning • Develop scalable partner marketing playbooks and repeatable campaign frameworks • Partner with Sales Enablement on onboarding and training programs • Drive adoption of Syndigo messaging and value propositions across partner organizations • Help manage Syndigo's Market Development Fund (MDF) program • Collaborate with partners on co-marketing plans using MDF investments

🎯 Requirements

• 5+ years of experience in B2B SaaS Partner Marketing • Experience developing and executing integrated marketing campaigns • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously • Exceptional written, verbal, and presentation communication skills • Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations • Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners • Track record of managing Market Development Funds (MDF) or partner co-marketing programs

🏖️ Benefits

• Competitive health insurance benefits • PTO • Volunteer time off • Employer-paid short- and long-term disability • Parental and adoption leave • 401(k) • Tuition reimbursement • Bonus eligibility ($13,000–$15,000 USD)

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