CTV & Programmatic Media Buyer – Affiliate Lead Gen

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🔥 0 minutes ago

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Talent Hackers

11 - 50 employees

Founded 2024

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Talent Hackers is a remote-focused recruiting and staffing company that sources, vets, and places full-time remote professionals from regions like Nigeria and South America for companies worldwide. They provide end-to-end hiring services — job scoping, candidate screening, HR, onboarding, compliance, and a replacement guarantee — at flat, all-in rates significantly below comparable North American hires. Talent Hackers serves B2B clients including startups, marketing agencies, e-commerce, finance, and healthcare teams seeking dedicated, timezone-aligned talent for roles in marketing, design, operations, finance, and development.

📋 Description

• Manage and scale performance-focused CTV and streaming campaigns across consumer verticals, primarily Final Expense insurance • Oversee the full media buying process, including channel strategy, audience development, campaign setup, optimization, and creative planning • Plan, launch, and manage CTV/programmatic campaigns across Roku, DSPs, and other platforms • Ideate, script, and help produce high-intent direct-response video advertising designed to generate inbound calls • Analyze spend, calls, CPA, conversion, and revenue performance and translate insights into optimization decisions • Partner with call tracking and attribution teams to connect ad spend with call volume and closed-policy outcomes • Test and iterate creative, audience segments, dayparting, and publisher mix to improve CPA • Stay current on CTV/programmatic advertising technology trends, inventory options, and buying best practices

🎯 Requirements

• 3–5 years of media buying experience in CTV/OTT and programmatic media buying, ideally in a direct-response or lead-generation environment • Strong understanding of video ad creative, including response drivers, intent-based scripting, and performance-based iteration • Experience with call tracking and attribution platforms, such as Ringba • Ability to read CPA/ROAS-style reporting • Analytical mindset and comfort working with spreadsheets and reporting tools • Excellent (C-level) English communication and cross-functional collaboration skills • Ability to work full-time CST- or EST-aligned hours • CTV experience in the insurance lead-generation space is nice to have, including Final Expense or Medicare

🏖️ Benefits

• Full-time employment • Remote work arrangement

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