Performance Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $115k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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👻 Ghost score 9%

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Talkspace

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

💼 Consulting

🏥 Healthcare

🛍️ eCommerce

Consulting • Healthcare • eCommerce

Talkspace is an online therapy platform that provides accessible mental health care through licensed therapists and psychiatric providers. Users can engage in therapy through text, audio, and video sessions, as well as receive medication management when needed. Talkspace aims to make therapy convenient and affordable by partnering with major insurance providers and offering various treatment options for individuals, couples, and teens dealing with a range of mental health issues.

📋 Description

• Own day-to-day strategy, execution, and optimization of Paid Social and Programmatic acquisition programs • Manage campaigns across Meta, TikTok, Snapchat, Reddit, Programmatic Display, CTV, and emerging channels • Manage acquisition goals including member volume, CAC/CPA, conversion rate, and overall media efficiency • Own campaign structure, audience strategy, bidding, placements, budget pacing, QA, tracking, naming conventions, and performance monitoring • Monitor performance, diagnose changes, and identify opportunities, risks, and trends • Partner with agencies, vendors, platform representatives, Creative, Analytics, Product, and Marketing teams • Analyze channel, campaign, audience, creative, placement, traffic quality, conversion, and downstream acquisition performance • Develop performance narratives, recommendations, weekly and monthly updates, and testing roadmaps • Drive creative testing, refreshes, iterations, briefs, channel-specific assets, and AI-assisted creative workflows • Evaluate emerging platforms, ad products, targeting capabilities, media opportunities, and channel expansion • Manage budgets, pacing, forecasts, performance expectations, and budget reallocations • Monitor the customer journey and acquisition funnel beyond the initial media interaction • Support incrementality and broader measurement initiatives • Translate test results and performance insights into scalable acquisition strategies

🎯 Requirements

• 5+ years of experience in performance marketing, paid media, digital acquisition, or a related discipline • Strong hands-on experience managing Paid Social campaigns, particularly Meta, with experience across additional platforms such as TikTok, Snapchat, Reddit, or similar channels • Experience managing Programmatic Display and/or CTV campaigns, either directly or through agency and programmatic partners • Demonstrated experience managing meaningful media budgets and optimizing toward CAC, CPA, conversion, or other acquisition KPIs • Strong analytical skills with the ability to independently investigate and diagnose changes in performance • Experience developing audience, creative, and campaign testing strategies • Strong understanding of the relationship between media performance, creative, traffic quality, and conversion • Experience partnering with Creative teams and translating performance insights into actionable creative recommendations • Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms • Strong understanding of digital attribution and the differences between platform-reported and internal performance measurement • Strong project management and organizational skills with the ability to manage multiple channels and initiatives simultaneously • Excellent written and verbal communication skills • Proactive, detail-oriented, and comfortable taking ownership in a fast-moving environment • Bonus: Hands-on experience with Google Ads / Paid Search (SEM) • Bonus: Experience with Google Local or other location-based Google advertising products • Bonus: Experience with incrementality testing, brand lift studies, or other advanced media measurement methodologies • Bonus: Experience with additional channels such as YouTube, audio, or other emerging digital media • Bonus: Experience in healthcare, consumer technology, subscription, marketplace, or another performance-driven customer acquisition environment • Bonus: Experience operating within privacy-conscious or highly regulated marketing environments

🏖️ Benefits

• Comprehensive Medical, Dental and Vision plans • Pre-tax benefits: HSA/ FSA • 401k Retirement Savings Program with matching up to 4% • Voluntary benefits including disability, basic life or pet insurance, etc. • Monthly Wellness Stipend to promote mental and physical self-care • Flexible PTO and Remote First Environment • Regular team events, including Wellness Workshops and Team Building Events • Free access to Talkspace products for you and one household member, as well as access to a friends and family discount!