Senior Performance Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $125k - $145k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 9%

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Talkspace

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

💼 Consulting

🏥 Healthcare

🛍️ eCommerce

Consulting • Healthcare • eCommerce

Talkspace is an online therapy platform that provides accessible mental health care through licensed therapists and psychiatric providers. Users can engage in therapy through text, audio, and video sessions, as well as receive medication management when needed. Talkspace aims to make therapy convenient and affordable by partnering with major insurance providers and offering various treatment options for individuals, couples, and teens dealing with a range of mental health issues.

📋 Description

• Lead the day-to-day management and optimization of Tee’s performance marketing programs across SEM, Meta, and TikTok • Translate growth objectives into channel strategies, campaign plans, and optimization priorities • Manage performance toward sign-up volume, paid subscribers, CAC/CPA, conversion rate, and marketing efficiency goals • Monitor campaigns, audiences, creative, placements, and funnel stages; diagnose changes, anomalies, risks, and opportunities • Establish monitoring, reporting, performance guardrails, and actionable recommendations • Develop and manage a structured testing roadmap across audiences, messaging, creative, bidding, campaigns, landing experiences, and acquisition channels • Partner with the Senior Director of Growth Marketing and Analytics on measurement initiatives • Manage budget pacing, channel forecasts, acquisition volume, CAC, KPIs, and budget reallocations • Own Tee’s performance creative pipeline and production workflows from briefing through launch • Develop creative testing strategies and adapt assets for Meta, Google/YouTube, TikTok, and emerging platforms • Analyze the acquisition funnel and partner with Analytics and Product to improve landing-page and conversion performance • Develop weekly and monthly performance narratives and communicate insights to Marketing leadership and cross-functional stakeholders • Partner with Analytics, Creative, Product, Finance, and other teams to advance Tee’s growth priorities

🎯 Requirements

• 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition • Deep hands-on experience with major paid acquisition channels, particularly Paid Search and Paid Social • Experience with platforms such as Google Ads and Meta Ads Manager • Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency • Strong analytical skills and ability to independently diagnose complex performance changes • Ability to connect media performance with traffic, conversion, creative performance, and broader business outcomes • Experience developing and managing structured testing programs across media, creative, audiences, and conversion • Experience translating performance insights into creative strategy and managing performance creative production • Strong budget management capabilities • Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms • Strong understanding of attribution and the limitations of platform-reported performance • Excellent written and verbal communication skills • Strong project management skills and ability to coordinate multiple workstreams and stakeholders simultaneously • Highly proactive, curious, and comfortable taking ownership in a fast-moving environment

🏖️ Benefits

• Comprehensive Medical, Dental and Vision plans • Pre-tax benefits: HSA/ FSA • 401k Retirement Savings Program with matching up to 4% • Voluntary benefits including disability, basic life or pet insurance, etc. • Monthly Wellness Stipend to promote mental and physical self-care • Flexible PTO and Remote First Environment • Regular team events, including Wellness Workshops and Team Building Events • Free access to Talkspace products for you and one household member, as well as access to a friends and family discount!