Senior Digital Marketing Manager – Omnichannel, Paid Media

🕒 September 16

🏄 California – Remote

🏄 California – Remote

💵 $141.8k - $177.3k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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This company has sponsored H1B visas in the past.

👻 Ghost score 8%

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Tandem Diabetes Care

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Tandem Diabetes Care is a medical device company that designs and manufactures insulin pumps and automated insulin delivery systems powered by its Control-IQ+ predictive algorithm. Its products, including the t:slim X2 and Tandem Mobi, integrate with continuous glucose monitors and compatible smartphones, support remote software updates, and are accompanied by mobile and cloud-based applications, training, and 24/7 support to help people manage insulin therapy.

📋 Description

• Lead integrated digital marketing strategy and execution across paid media, email, web, audience activation, and emerging digital channels • Translate audience insights, customer journeys, market priorities, and business goals into channel strategies, campaign briefs, media plans, testing roadmaps, and measurable performance goals • Own digital campaign performance, including budget pacing, channel effectiveness, funnel progression, conversion, cost efficiency, and return on marketing investment • Build measurement frameworks and dashboards with Analytics and Marketing Operations • Synthesize data into decision-ready insights, risks, tradeoffs, and optimization actions for senior leaders and cross-functional stakeholders • Lead experimentation across audiences, creative, messaging, offers, landing pages, media mix, and campaign sequencing • Partner with Brand, Product Marketing, Creative, Web, CRM, Sales, Marketing Operations, IT, Legal, Regulatory, Privacy, international teams, and external agencies • Support international and multi-market launches through scalable digital strategies, launch playbooks, channel requirements, timelines, measurement standards, and localization guidance • Manage external agencies, technology partners, direct reports, and/or project teams • Strengthen campaign enablement, including audience activation, lead management, tracking, tagging, consent, and data quality • Ensure digital initiatives comply with company policies and applicable legal, regulatory, privacy, accessibility, promotional review, and HIPAA requirements • Monitor digital marketing trends, platform changes, competitive activity, and emerging technologies; recommend opportunities to improve reach, relevance, efficiency, and differentiation

🎯 Requirements

• Demonstrated expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, and campaign optimization • Deep expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement • Strong knowledge of major advertising, analytics, tag management, and marketing automation platforms • Ability to connect business objectives, audience insights, channel strategy, creative, media, measurement, and optimization into a cohesive plan • Strong analytical, project management, and program leadership skills • Ability to manage multiple campaigns, launches, markets, agencies, budgets, and deadlines simultaneously • Proven ability to lead through influence, manage agencies or team members, and collaborate across global and regional teams • Bachelor’s degree in marketing, Business, Communications, Digital Media, Analytics, or a related field, or equivalent combination of education and applicable experience • 12–15 years of progressive digital marketing experience, including ownership of integrated, full-funnel campaigns across multiple digital channels • Experience leading complex campaigns, product launches, media budgets, agencies, vendors, and/or cross-functional teams • Experience supporting international or multi-market launches, including localization, regional coordination, and adaptation to market-specific requirements • Applicants must be authorized to work for any employer in the U.S. • Successful completion of a pre-employment drug test and background check • Advanced degree or relevant digital marketing certifications preferred • Experience in medical devices, healthcare, or another regulated industry preferred

🏖️ Benefits

• Bonus • Medical, dental, and vision benefits available the first day • Health savings accounts • Flexible spending accounts • 11 paid holidays per year • Minimum of 20 days of paid time off, with accrual starting on day 1 • 401(k) plan with company match • Employee Stock Purchase plan • Equipment provided • Virtual training • Employee well-being and growth support • Equal opportunity and inclusive workplace

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