Senior Digital Marketing Manager – Omnichannel, Paid Media

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $141.8k - $177.3k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Tandem Diabetes Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

🔧 Hardware

Healthcare • Manufacturing • Hardware

Tandem Diabetes Care is a medical device company that designs and manufactures insulin pumps and automated insulin delivery systems powered by its Control-IQ+ predictive algorithm. Its products, including the t:slim X2 and Tandem Mobi, integrate with continuous glucose monitors and compatible smartphones, support remote software updates, and are accompanied by mobile and cloud-based applications, training, and 24/7 support to help people manage insulin therapy.

📋 Description

• Lead integrated digital marketing strategy and execution across paid media, email, web, audience activation, and emerging digital channels • Translate audience insights, customer journeys, market priorities, and business goals into channel strategies, campaign briefs, media plans, testing roadmaps, and measurable performance goals • Own digital campaign performance, including budget pacing, channel effectiveness, funnel progression, conversion, cost efficiency, and return on marketing investment • Build measurement frameworks and dashboards with Analytics and Marketing Operations • Synthesize data into decision-ready insights, risks, tradeoffs, and optimization actions for senior leaders and cross-functional stakeholders • Lead experimentation across audiences, creative, messaging, offers, landing pages, media mix, and campaign sequencing • Partner with Brand, Product Marketing, Creative, Web, CRM, Sales, Marketing Operations, IT, Legal, Regulatory, Privacy, international teams, and external agencies • Support international and multi-market launches through scalable digital strategies, launch playbooks, channel requirements, timelines, measurement standards, and localization guidance • Manage external agencies, technology partners, direct reports, and/or project teams • Strengthen campaign enablement, including audience activation, lead management, tracking, tagging, consent, and data quality • Ensure digital initiatives comply with company policies and applicable legal, regulatory, privacy, accessibility, promotional review, and HIPAA requirements • Monitor digital marketing trends, platform changes, competitive activity, and emerging technologies; recommend opportunities to improve reach, relevance, efficiency, and differentiation

🎯 Requirements

• Demonstrated expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, and campaign optimization • Deep expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement • Strong knowledge of major advertising, analytics, tag management, and marketing automation platforms • Ability to connect business objectives, audience insights, channel strategy, creative, media, measurement, and optimization into a cohesive plan • Strong analytical, project management, and program leadership skills • Ability to manage multiple campaigns, launches, markets, agencies, budgets, and deadlines simultaneously • Proven ability to lead through influence, manage agencies or team members, and collaborate across global and regional teams • Bachelor’s degree in marketing, Business, Communications, Digital Media, Analytics, or a related field, or equivalent combination of education and applicable experience • 12–15 years of progressive digital marketing experience, including ownership of integrated, full-funnel campaigns across multiple digital channels • Experience leading complex campaigns, product launches, media budgets, agencies, vendors, and/or cross-functional teams • Experience supporting international or multi-market launches, including localization, regional coordination, and adaptation to market-specific requirements • Applicants must be authorized to work for any employer in the U.S. • Successful completion of a pre-employment drug test and background check • Advanced degree or relevant digital marketing certifications preferred • Experience in medical devices, healthcare, or another regulated industry preferred

🏖️ Benefits

• Bonus • Medical, dental, and vision benefits available the first day • Health savings accounts • Flexible spending accounts • 11 paid holidays per year • Minimum of 20 days of paid time off, with accrual starting on day 1 • 401(k) plan with company match • Employee Stock Purchase plan • Equipment provided • Virtual training • Employee well-being and growth support • Equal opportunity and inclusive workplace