Content Strategist

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Teaching Finance

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Teaching Finance is a finance education and personal-branding company that creates accessible financial education content and community programs for German-speaking audiences. Founded by founders who started as 'finfluencers', the company produces short-form finance videos, e-books, events, and an investor community (Investor Club), and also operates Teaching Socials, a consultancy that builds and scales personal brands for finance and real estate entrepreneurs. They run large organic social campaigns, host live events and masterminds, invest in startups, and aim to drive wealth-building through knowledge, access, and network-building.

📋 Description

• Own the overall strategy across all channels (Instagram, TikTok, YouTube) • Design formats, series and positioning • Research trends and develop content ideas • Create hooks, scripts and viral content mechanics • Develop storytelling around building toward a 100‑million company • Analyze watch time, drop-offs and performance data • Derive optimizations from creator analytics • Use AI tools for ideation, scripting and analysis • Test, iterate and scale content formats • Manage and adhere to a structured content calendar • Develop content from interviews and raw footage • Actively participate on camera • Work closely with editing, social and leadership teams • Build scalable content systems • Drive channel growth in reach, watch time and followers • Scale content formats after successful tests • Produce content that measurably generates leads and applications • Build a content system that runs without this role becoming a bottleneck

🎯 Requirements

• Experience in personal branding, creator business, social-media or marketing agencies, online education, coaching or consulting • Content is part of your identity, not just a job • Deep understanding of viral mechanics and platform algorithms • Strong sense for trends, hooks and storytelling • Proven content successes with concrete metrics • Ambition and willingness to be measured by results • Ideally experience building personal brands or creator channels • Platform-native mindset for TikTok, Instagram and YouTube • AI-first mindset • Basic understanding of editing, including timing, captions and B-roll • On-camera experience • Self-grown channels • Ideally experience with finance, real estate or business audiences

🏖️ Benefits

• Full ownership of one of the company’s most important areas • Direct access to leadership and short decision-making paths • Budget, team and equipment to execute ideas immediately • Above-average compensation tied to results • A clear development path for those who want more than their job description • Self-fulfillment and personal responsibility • Fast internal idea implementation in a young, growth-hungry environment • Development and building of a shared mission • Investment in skill development • 4 team events per year