Senior Manager, Lifecycle Marketing

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Teachstone

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

Teachstone is a company focused on enhancing educational quality through effective educator-child interactions. They have developed the CLASS® framework to help educators improve the quality of interactions in educational settings. Teachstone provides a variety of training programs, certifications, and resources to support educators, coaches, and school leaders in implementing these strategies in classrooms. Their work is built around the idea that meaningful interactions can significantly enhance children's learning and development. Teachstone also emphasizes social and environmental impact and is a Certified B Corporation, demonstrating a commitment to higher standards of purpose-driven performance.

📋 Description

• Develop and execute a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. • Lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey. • Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users). • Build automated sequences triggered by specific website behavior, user actions, and product usage data. • Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline. • Own the post-sale communications engine to minimize user time-to-value and drive feature adoption. • Leverage ABM tactics and product usage signals to run automated upgrade, cross-sell, and seat expansion campaigns. • Partner with Customer Success to identify 'at-risk' accounts early and deploy automated save-campaigns. • Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales. • Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage. • Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust. • Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer. • Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper-targeted messaging that speaks directly to their daily challenges. • Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice.

🎯 Requirements

• 5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B SaaS or ABM/Enterprise environment highly preferred). • Deep, hands-on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot). You can build complex, branching logic workflows in your sleep. • You live in the data. You don't just look at open rates; you track click-to-opportunity conversions, pipeline velocity, LTV, and churn impact. • Comfort working with tools like Salesforce to pull product behavioral data into marketing automation. • Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging. You bridge the gap between technical execution and deep customer empathy.

🏖️ Benefits

• Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay. • Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.