Marketing Specialist

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bswift

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

👥 HR Tech

🏢 Enterprise

💰 $51M Private Equity Round on 2014-04

HR Tech • Enterprise • AI

bswift is a leading provider of benefits administration solutions, offering a comprehensive suite of technology and services to help employers and their employees maximize their health and welfare benefits. By leveraging the latest technology and personalized engagement strategies, bswift enhances healthcare outcomes and employee satisfaction. The company is recognized for its innovative use of AI to facilitate seamless benefits enrollment and improve customer service. Recently, bswift has expanded its capabilities through strategic acquisitions, further solidifying its position as a trusted partner for companies seeking to improve their employee benefits programs.

📋 Description

• Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives. • Creation and coordination of marketing content and collateral to support various partnerships marketing initiatives and strategies. • Management and coordination within Hubspot of marketing automation, emails, workflows, landing pages, leads process and other initiatives. • Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership. • Manage and track invoices and POs for the marketing team, working closely with accounting when required. • Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program. • Coordination of press releases with external vendor. • Monitor and respond to social media inboxes and online reviews. • Assist with coordination of paid media and publication strategy. • Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels. • Maintain repository of marketing statistics and proof points. • Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members. • May assist with basic corporate website updates and SEO/AEO optimization projects. • Assist with any special projects assigned by marketing director.

🎯 Requirements

• Proven ability and willingness to remain highly flexible in a fast-paced and changing environment. • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. • Experience developing marketing content and collateral pieces. • Strong analytical skills, with experience interpreting and communicating performance data. • Ability to collaborate and communicate effectively. • Experience with project management tools. • Experience with CRM platforms, with HubSpot strongly preferred. • Proficient in AI content tools, such as Claude and Co-Pilot. • Proficient with Microsoft Office Suite. • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience. • 5 years of related marketing experience required.

🏖️ Benefits

• Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family. • Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles. • Remote first, Office friendly environment! No time to commute? No problem! • Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs. • Professional Development: Opportunities for career growth, including training and access to resources to support your career progression. • Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued. • Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.