Demand Marketing Manager – Social Studies, ELA

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🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Own and execute demand marketing programs to drive awareness, engagement, and pipeline • Support thought leadership initiatives, including cornerstone content and earned media • Execute and optimize marketing campaigns for demand and engagement goals • Partner with Sales and GTM stakeholders for sales readiness efforts • Support pipeline generation through operational efficiencies • Analyze and report on campaign performance and share insights with partners • Manage assigned workstreams with moderate autonomy

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • 3–5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field • Working knowledge of demand marketing and campaign coordination • Ability to support thought leadership initiatives across content, events, speakers, and earned media • Experience accomplishing marketing campaigns through proprietary, paid, and earned media • Analytical skills to support pipeline analysis, campaign reporting, and performance measurement • Strong written and verbal communication skills across teams • Ability to prioritize and implement work assignments of increasing complexity within defined timelines

🏖️ Benefits

• Comprehensive and rewarding Total Rewards package • Eligible for discretionary incentive bonus program • Flexible work arrangements