Senior Marketing Manager

🕒 July 9

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own and execute multi-channel acquisition strategy across paid digital, organic/SEO, events, partner channels, and BDR support • Consistently hit monthly MQL, SAL, SQL, and Closed Won targets • Build and optimize conversion-focused landing pages in HubSpot and WordPress • Manage paid search campaigns and evaluate expansion into paid social and other digital channels • Drive AEO/SEO strategy with content and web development teams • Maintain testing across landing pages, paid media creative, email subject lines, CTAs, and messaging • Deliver weekly channel performance reports and monthly/quarterly funnel analysis • Own phased GTM launch of Outbound Voice, including messaging, assets, webinars, landing pages, and sales enablement • Develop business use case narratives positioning ZyraTalk as an operational revenue engine • Partner with PMM on competitive positioning • Own and improve ZyraTalk’s marketing technology stack, including HubSpot CRM/MAP configuration, lead capture, deliverability, lifecycle stages, attribution, and data hygiene • Improve TOFU lead cadences, event lead intake, and BDR-to-marketing feedback loops • Build dashboards for SAL contribution, CAC, SAL-to-close rates, and MRR pipeline • Resolve technology stack issues affecting pipeline visibility and performance reporting • Launch and manage customer engagement programs to increase product stickiness and reduce churn • Build a 3–6 month evergreen customer onboarding cadence with Product and CX • Develop cross-sell campaigns for ZyraTalk and adjacent EverPro products • Manage cross-sell motions into EverPro’s existing customer base with Account Managers and BDRs • Report directly to the Director of Marketing and lead a team of marketers while coordinating shared resources

🎯 Requirements

• 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization • Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs; accountable for revenue outcomes • Hands-on experience building and optimizing paid search campaigns • Working knowledge of paid social, SEO/AEO, and conversion rate optimization • Proficiency with HubSpot or equivalent MAP, including email deliverability, lifecycle automation, lead scoring, and attribution setup • Strong analytical fluency, including funnel analysis from raw data and conversion analysis by channel • Proven ability to develop GTM campaigns for new product features • Experience managing event marketing programs, trade shows, partner events, and webinars • Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor • Strong written communication skills • Must be eligible to work without sponsorship • Preferred: Experience with home services, field service management, or vertical SaaS markets • Preferred: Familiarity with PLG + SLG hybrid go-to-market models and SMB and mid-market segments • Preferred: Experience with partner marketing or channel co-marketing programs • Preferred: Working knowledge of WordPress, Google Ads, and LinkedIn Ads • Preferred: Exposure to Marketo, Salesforce, or Asana • Preferred: Experience in early-stage or build-the-foundation environments

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Variable component included in most US locations