Marketing Data Analyst II

Job not on LinkedIn

🔥 16 hours ago

🐊 Florida – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 22%

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Logo of Team Velocity

Team Velocity

201 - 500 employees

Founded 2005

📣 Marketing

💼 Consulting

🚘 Automotive

Marketing • Consulting • Automotive

Team Velocity is a leading marketing technology provider specializing in the automotive industry. Their platform, Apollo Ads, integrates intelligent marketing technology that allows automotive dealers to effectively advertise their vehicles and engage consumers throughout the ownership lifecycle. By providing personalized, payment-driven offers and seamless online experiences, Team Velocity empowers dealerships to enhance customer loyalty and increase sales, service retention, and trade-ins.

📋 Description

• Configure and maintain Google Analytics and other web analytics tools • Build and iterate dashboards to help stakeholders monitor KPIs • Analyze user behavior and marketing channel performance to generate actionable insights • Troubleshoot tracking and data collection issues • Conduct ad hoc analyses and deep dives supporting product and marketing decisions • Lead A/B test planning, execution, and post-test analysis • Monitor performance metrics and set up alerts for key anomalies • Partner with cross-functional teams to understand goals and translate them into measurement plans • Mentor junior analysts on tools, best practices, and analytical approaches • Report directly to the Director of Analytics • Work alongside a junior analyst

🎯 Requirements

• BA/BS in computer science, mathematics, statistics, business or related field, required • 3+ years of experience in web, marketing, or product analytics, required • Proficiency in Google Analytics, Looker Studio, Tableau, or Power BI, required • Hands-on experience with Google Tag Manager or other tag management systems, required • Working knowledge of SQL • Strong skills in Excel/Google Sheets, required • Comfortable with troubleshooting tracking issues, debugging, and QA • Strong communication skills for technical and non-technical audiences • Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY, highly preferred • Familiarity with A/B testing methodologies and tools such as Google Optimize or Optimizely, highly preferred • Familiarity with HTML, CSS, JavaScript, Python, or Google App Script, a plus • Employee must be located within the Continental U.S. • Eastern or Central time zone highly preferred

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) • Wellness benefits • Unlimited paid vacation • Company benefit offerings • Full-time salaried position

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