Director, DSP Partnerships

🕒 July 27

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

💰 Account Manager

👻 Ghost score 60%

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The COOL Company

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📱 Media

🤖 Artificial Intelligence

💰 $5.2M Series A on 2017-08

Marketing • Media • Artificial Intelligence

The COOL Company is an AI-powered omnichannel advertising platform that unifies creative automation, dynamic creative optimization, media activation, and transparent measurement/attribution. It enables brands, agencies, publishers and franchise/local teams to generate and personalize creatives quickly, activate campaigns across CTV, display, search and social, and continuously optimize budgets, bids and creative assets using AI-driven insights and reporting to drive measurable performance and stronger ROAS.

📋 Description

• Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets • Build and manage a structured pipeline of prospective demand partners, moving opportunities from initial outreach through contract execution and first campaign activation • Lead commercial negotiation, including deal structuring, pricing strategy, and contractual terms, with legal and finance stakeholders • Represent COOL at industry conferences, trade events, and client-facing engagements • Own and deliver against quarterly and annual net-new demand revenue targets • Develop and execute go-to-market strategies aligned with prospective demand partners' buying priorities and performance objectives • Leverage proof-of-concept deal frameworks, including private marketplace deals and curated deal structures, to demonstrate value and accelerate partner adoption • Translate market intelligence and buyer feedback into product and positioning insights • Collaborate with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal • Report to senior revenue leadership and serve as an external voice in programmatic advertising

🎯 Requirements

• 7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales • Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks • Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics • Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation • Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity • Excellent communication, presentation, and stakeholder management skills • Comfort representing a company externally — at trade shows, conferences, and in client-facing settings • Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET • Must have a player/coach mentality, willing to both execute and lead • Ability to juggle multiple projects concurrently and set and meet deadlines • Skilled at receiving and providing direct feedback • Collaborative mindset and great teamwork skills • Entrepreneurial & adaptable; great learning skills • Curious, research-minded, data-informed • Able to search for possible solutions and apply them • Creative confidence • Proactive communicator • A sense of humor and a love of online culture • Thrives in a start-up culture • Preferred: Experience at a supply-side platform (SSP), ad network, or publisher monetization business • Preferred: Existing relationships with programmatic buyers and trading desks in North American markets • Preferred: Familiarity with CTV, mobile, or emerging programmatic channels • Preferred: Experience working with legal and finance teams on complex commercial agreements

🏖️ Benefits

• Competitive Salary • Health, Dental and Vision Insurance • Paid Time Off • Company Holidays • Flexible work schedule • 401k

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