Head of Growth – Consumer Subscription App

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $125k - $190k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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The Dyrt

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

✈️ Travel

☁️ SaaS

🏪 Marketplace

💰 Debt Financing on 2023-12

Travel • SaaS • Marketplace

The Dyrt is the largest consumer subscription software platform for campers in the U. S. It operates a top-ranked camping app and website that lets campers search, review, book, and share photos and tips for campgrounds; the community has crowdsourced over 8 million reviews, photos and tips and the site tracks roughly 30M visits per year. The Dyrt offers a paid PRO subscription ($36/year) that adds discounts at nearly 1,000 campgrounds plus enhanced search and planning features (public land map layers, offline access, road-trip planning). The product is consumer-facing, community-driven, and monetized through subscriptions and campground bookings/discounts.

📋 Description

• Analyze subscription-funnel data to identify high-impact growth opportunities and metric drivers • Translate insights into product and marketing changes, including target screens, copy, logic, and audiences • Create specifications, copy documents, wireframes, and design briefs • Write tickets and partner with owners across web, app, email, billing, and paid channels • Resolve ambiguity and drive features through completion • Define success metrics and evaluate releases to decide whether to ship, kill, or iterate • Own and prioritize the growth backlog • Improve AI tools, automation, and documentation workflows • Drive revenue-generating improvements for the PRO subscription across paid acquisition, landing pages, onboarding, trial conversion, lifecycle messaging, retention, and cancellation

🎯 Requirements

• Proven track record taking initiatives from opportunity through specification, build, launch, and results • Skilled in breaking down top-line metrics, reading experiment results, spotting tracking bugs, and isolating causal signals • Strong intuition for onboarding flows, paywalls, messaging, and retention mechanics • Clear specification and markup skills • Plain and persuasive written communication • Experience using AI and automation for analysis, prototyping, research, and documentation • Background with paid subscriptions, mobile apps, growth, or lifecycle marketing highly desirable • Must work in a U.S. time zone • Must maintain high-speed internet and a professional working environment sufficient for clear video conferencing during standard working hours • Cover letter and resume required

🏖️ Benefits

• Fully remote position • Professional working environment with high-speed internet support for clear video conferencing • Equal opportunity workplace • Inclusive platform and community

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