The Kraft Heinz Company
10,000+ employees
Founded 2015
👥 B2C
🍽️ Food & Beverage
🛒 Retail
💰 $20M Post-IPO Equity on 2019-06
B2C • Food & Beverage • Retail
Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.
Senior Manager, Retailer Media Measurement
Job not on LinkedIn
🕒 May 3
Where this job comes from
Posted on The Kraft Heinz Company's careers page, not through a job board
First seen by Remote Rocketship May 3
Still open on The Kraft Heinz Company's site. Checked 8 hours ago.
The Kraft Heinz Company
10,000+ employees
Founded 2015
👥 B2C
🍽️ Food & Beverage
🛒 Retail
💰 $20M Post-IPO Equity on 2019-06
B2C • Food & Beverage • Retail
Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.
📋 Description
• Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis • Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc. • Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs • Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs) • Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc. • Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions) • Ownership of evolving retailer media measurement solutions (e.g., clean room strategy and execution) • Partner with internal teams to connect Retail Media Measurement, Performance, & Insights to broader business (i.e. Data & Analytics, Data Science, Marketing Analytics)
🎯 Requirements
• 7+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, media, customer and business application • 7+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred • 5-7 years experience with performance media data (retail media data experience preferred) • 5-7 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions • Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of industry best practices and capability enhancement • Ability to apply marketing and commercial intelligence concepts for business success • Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Amazon Marketing Cloud, Scintilla and how they can be used to link sales and media performance)
🏖️ Benefits
• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Protection and saving for the future, we offer plans tailored to meet you and your family’s needs • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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