Programmatic Director

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🔴 Lead

👔 Director

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The Shipyard

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

Consulting • Advertising • Creative Media

The Shipyard is a creative and advertising agency recognized as one of the fastest-growing agencies by Adweek. They focus on engineering brand love through innovative marketing strategies and creativity. The agency is part of the global network, Worldwide Partners, Inc. , which connects them with resources and expertise from over 65 agencies in more than 40 countries. The Shipyard recently announced new leadership, showcasing its commitment to growth and excellence in the advertising industry.

📋 Description

• Set the vision and strategic direction for The Shipyard’s programmatic advertising practice. • Establish strategic and technical standards for programmatic platforms and technology. • Oversee responsible management of client investment, budgets, billing processes, and account spend. • Lead programmatic investment strategy, budget allocation, technology evaluation, campaign planning, execution, and measurement. • Act as the agency’s internal and external thought leader on programmatic advertising. • Evaluate emerging platforms, technology shifts, privacy developments, and industry disruptions. • Build and maintain strategic platform and technology partnerships, including negotiating access and beta opportunities. • Own programmatic strategy across the client portfolio and lead strategy for complex, high-value accounts. • Embed audience research, data, platform intelligence, and insight-driven strategy into campaign planning and optimization. • Lead client presentations and communicate programmatic strategies to senior stakeholders and C-suite audiences. • Represent The Shipyard’s programmatic capabilities in industry forums, new business, and marketplace contexts. • Serve as senior programmatic partner for high-value accounts and manage key DSP, data, and technology vendor relationships. • Partner with media planning, analytics, creative, client engagement, and brand planning teams. • Directly manage the programmatic team, including hiring, onboarding, development, and performance management. • Build team culture, develop talent, set performance expectations, mentor senior practitioners, and partner on workforce planning and talent acquisition.

🎯 Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship. • Expert, current, and forward-looking knowledge of the full programmatic ecosystem, including DSPs, SSPs, ad exchanges, identity solutions, data clean rooms, AI-driven optimization, emerging programmatic formats, and the evolving privacy landscape. • Ability to set strategic direction for programmatic advertising and define standards for platform and technology use. • Ability to lead programmatic investment strategy, budget allocation, and technology evaluation. • Ability to develop sophisticated audience strategies, inventory and targeting approaches, and measurable business-outcome plans. • Ability to lead complex, high-value, multi-channel, full-funnel programmatic strategy. • Ability to communicate complex programmatic strategies to senior client stakeholders, C-suite audiences, and agency leadership. • Ability to manage DSP platform, data partner, and programmatic technology vendor relationships. • Ability to collaborate with media planning, analytics, creative, client engagement, and brand planning teams. • Experience managing, hiring, onboarding, developing, and conducting performance management for programmatic teams.

🏖️ Benefits

• Open PTO • Paid sick time (in applicable states) • Flexible work hours • Paid holidays + holiday closure between Christmas Eve and New Year’s Day • Company-paid medical, dental, and vision insurance • Life insurance and disability benefits • 401k program with employer matching • 6 weeks paid parental leave • Employee bonus referrals • Dog-friendly offices • Company-provided snacks and beverages (yes, beer/wine included)

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