Senior Public Relations Account Executive

🔥 5 minutes ago

🌴 South Carolina – Remote

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💵 $70k - $85k / year

⏰ Full Time

🟠 Senior

🧑‍💼 Account Executive

👻 Ghost score 0%

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Logo of The Shipyard

The Shipyard

51 - 200 employees

💼 Consulting

Consulting • Advertising • Creative Media

The Shipyard is a creative and advertising agency recognized as one of the fastest-growing agencies by Adweek. They focus on engineering brand love through innovative marketing strategies and creativity. The agency is part of the global network, Worldwide Partners, Inc. , which connects them with resources and expertise from over 65 agencies in more than 40 countries. The Shipyard recently announced new leadership, showcasing its commitment to growth and excellence in the advertising industry.

📋 Description

• Support daily activities for designated national and international accounts as part of a multi-person account team • Contribute 60% of time to proactive media relations and influencer programming • Plan, implement, and manage client media tours and in-destination media visits • Assist with planning and conduct media familiarization tours, including possible international travel • Execute for-trade and paid influencer programs, including sourcing, contracting, and reporting • Understand and prioritize client objectives and anticipate needs • Write client collateral, including news releases, media alerts, photo captions, media pitches, bios, and fact sheets • Brainstorm and proactively pitch fresh story angles to relevant media • Develop and maintain relationships with journalists and social media influencers • Monitor social media trends and recommend channel usage to clients • Assist with meeting agendas, notes, and reports • Assist with account budgets, resources, and deadlines • Assist with client relations through meetings, conference calls, events, and general contact • Stay abreast of relevant industry news and trends • Act as first set of eyes on materials prepared by JAE/A

🎯 Requirements

• Must live in South Carolina • 5 to 7 years of communications experience in the travel industry; agency experience preferred • Must have 5 to 7 years of media relations and influencer management experience with demonstrated results • Established national travel and lifestyle media relationships, and skills to develop new relationships using traditional and digital tools • BA or BS in public relations, journalism, communications or related fields is preferred • Excellent interpersonal and communication skills • Proficient in AP Style • Previous experience coordinating media familiarization tours and/or desk side tours • Excellent writing skills, with strong attention to detail • Uses social media tools regularly and has experience integrating social media into public relations programs • Proficiency using Cision, MuckRack, news wires, and MS applications • Current passport and willingness to travel as needed for clients • Passion for the travel/tourism industry and ability to spot trends • Must be authorized to work in the U.S. without the need for visa sponsorship

🏖️ Benefits

• Open PTO • Flexible work hours and remote work • Paid holidays + holiday closure between Christmas Eve and New Year’s Day • Company-paid medical, dental, and vision insurance • Life insurance and disability benefits • 401k program with employer matching • 6 weeks paid parental leave • Employee bonus referrals • Company-provided snacks and beverages (yes, beer/wine included)

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