Media Supervisor

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🔥 0 minutes ago

🏄 California, Colorado, +3 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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The Marketing Practice

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

📣 Marketing

B2B • Marketing

The Marketing Practice is a leading, global B2B marketing agency. Fueled by insights and inspired by creativity, the agency emphasizes the power of digital experiences in driving growth for B2B brands. By combining the best B2B specialists in integrated teams, they aim to transform demand generation and make marketing a robust engine for growth. Their services include brand demand generation, Account Based Marketing (ABM), media channel marketing, and leveraging data-driven insights through platforms like Argus. Their focus is on creating meaningful marketing strategies that lead to significant business results.

📋 Description

• Lead cross-channel media strategy for complex, global B2B client accounts from program inception through completion • Partner with Client Services to steward and nurture client account health • Identify and incorporate new media strategies and tactics into current and future programs • Ensure deliverables align with strategies and highlight actionable insights for media plan improvement • Use industry tools and research to provide education and insights to clients and internal teams • Oversee day-to-day maintenance of media plans and handle client requests and questions • Cultivate media vendor relationships, draft and submit RFPs, evaluate proposals, and provide media points of view • Collaborate with Analytics on measurement plans connecting platform KPIs to business objectives • Ensure timely and accurate client billing and reconciliations • Monitor trends across marketing, consumer behaviour, and marketing technology • Lead media communications with cross-functional teams and clients as the primary media point of contact • Educate clients and internal teams on digital tactics including programmatic, partnerships, native, and content syndication • Present paid media strategies to diverse clients, including complex global B2B brands • Collaborate with TMP team members to develop comprehensive campaign strategies • Create relevant campaign target audiences using client insights and campaign briefs • Use campaign and platform analytics to determine ideal budgets across channels • Provide estimated performance projections based on media plan recommendations • Measure channel effectiveness against KPIs and desired business outcomes • Manage, train, and mentor Media Team planners • Develop training and education materials • Conduct regular performance reviews with direct reports and support their professional development

🎯 Requirements

• At least 5 years of experience in media, focused on digital planning, buying, execution, and optimization • Essential B2B marketing experience and strong understanding of the B2B media landscape, key media vendors, demand generation, and account-based marketing • Experience with standard media planning and buying processes, industry-relevant tools, and trends • Proficient understanding of paid search and paid social tactics • Solid knowledge of tracking, tagging, and trafficking tools including DoubleClick, Google Analytics, and Google Tag Manager • Experience running self-managed programmatic campaigns is a plus • Ability to multitask across multiple clients, programs, strategies, and team members • Demonstrated client interaction and communication skills, including managing requests and providing rationale when pushing back • Ability to synthesize data and results, identify trends and key findings, and fuel content strategies • Management experience of 1+ individuals • Ability to work effectively with various groups and organizational levels • Excellent written and oral communication skills, including editing others’ work and coaching presentations

🏖️ Benefits

• Medical, dental, and vision insurance • Pre-tax flexible spending account (FSA) for healthcare, dependent care, and transit • 4% 401(k) contribution with no vesting period • Plentiful paid time off; at least 20 days of PTO recommended • Sick leave: 15 days annually • Holiday shutdown from December 26th–29th • Parental leave: primary caregiver receives 12 weeks full pay and then 12 weeks 50% pay; secondary caregiver receives 12 weeks full pay • Access to Unmind well-being platform, including therapists and coaches • Employer-funded life, AD&D, and disability insurance • Company getaways, including local office holiday parties and international trips