Marketing Director

Job not on LinkedIn

🔥 1 minute ago

🏄 California – Remote

🏄 California – Remote

💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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The People Brand

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

🤝 B2B

👥 HR Tech

Recruitment • B2B • HR Tech

The People Brand is a premier global talent acquisition agency specializing in executive placements within the outdoor, lifestyle, and CPG (Consumer Packaged Goods) industries. Founded by former HR executives from top lifestyle brands, it offers expertise and deep understanding in these sectors. The company connects exceptional talent with leading brands, providing personalized career guidance and access to exclusive job opportunities. The People Brand is known for its rigorous candidate evaluation process and dedication to finding the perfect fit for both candidates and clients, from startups to Fortune 500 companies.

📋 Description

• Own performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels • Build marketing for the B2B trade program and attract and retain designers, architects, and hospitality clients • Manage the full marketing budget and vendor and partner contracts and renewals • Develop campaigns integrating creative testing and performance • Lead email, SMS, and lifecycle marketing for consumer and trade audiences • Own promotions with merchandising within margin guardrails • Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot • Run affiliate marketing end to end • Build measurement with finance and the data team across channels and customer types • Own go-to-market planning and the marketing calendar from planning through execution • Lead and develop the team, including email and SMS, creative, copy, and agency partners • Deliver profitable channel growth, a stronger trade program, trusted measurement, and a well-structured team

🎯 Requirements

• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets • Hands-on experience with Google Ads, Meta, and affiliates, with a track record of growing profitably • Experience marketing to B2B or trade audiences, or a clear point of view on how to build it • Experience owning a marketing P&L or budget, forecasting, contribution margin, and profitability-based spend decisions • Ability to brief, structure, and read creative tests • Strong eye for design and brand • Comfort with data, including GA4 and BigQuery or similar tools • Experience managing and developing a small team and outside partners • Bonus: experience in home, furniture, or design-led retail; Klaviyo; Instagram and Pinterest • Builder's mindset and willingness to work hands-on

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