B2B Growth Marketer

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SalesPlaybook

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

SalesPlaybook is a company specializing in helping B2B entrepreneurs build and scale their sales operations effectively and efficiently. They provide services such as 1:1 sales coaching and pipeline generation, with a particular focus on using HubSpot tools to drive growth and achieve enterprise value. SalesPlaybook aims to address the common challenges faced by B2B startups, offering customized solutions tailored to each client’s unique business needs. Their approach is validated by their experience working with over 300 B2B entrepreneurs, providing insights and accountability to optimize sales processes and achieve rapid revenue growth.

📋 Description

• Build go-to-market foundations for client engagements • Segment client markets and define Ideal Customer Profiles (ICP) • Develop positioning and messaging strategies • Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks • Build bespoke LinkedIn content strategies tied to business goals • Establish content narratives, thought-leadership positioning, and content pillars • Set up structured content operations covering creation, approval, distribution, and repurposing • Optimize LinkedIn profiles to build trust and convert visitors • Automate LinkedIn ICP network expansion and the capturing, enrichment, and connecting of profile engagers • Set up and manage LinkedIn Thought Leader Ads • Run bi-weekly content calls with clients • Turn client expertise into content outlines and write content in the client's voice • Manage client communication and project timelines across accounts • Build monthly performance reports tracking content and pipeline development

🎯 Requirements

• Hands-on B2B marketing experience across positioning, messaging, and ICP definition • Excellent writing and communication in both German and English • Strong copywriting skills • Comfort with LinkedIn as a go-to-market channel • Experience with content operations and LinkedIn automation tooling, including network expansion, engagement capture, and enrichment • Experience with paid amplification via LinkedIn Thought Leader Ads • Highly organized way of working, comfortable juggling many accounts and moving pieces • Natural curiosity and willingness to learn about different industries and topics • Sharp research habits • Detail-oriented mindset with high standards for quality • Grounded confidence based on real competence • Ability to work with proven frameworks, internal playbooks, and a collaborative team

🏖️ Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency • Working with a manageable number of focused clients (4–6 simultaneously) • Positioning as a specialist expert in the B2B sales landscape • 90% remote work and fast decision-making processes • Performance-based compensation based on results • Professional development budget of up to 5,000 CHF annually