Director, Affiliate Strategy

🔥 2 hours ago

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third

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2026

🛍️ eCommerce

📣 Marketing

🤝 B2B

eCommerce • Marketing • B2B

third is a commerce growth company that helps consumer brands turn new and emerging platforms into real sales channels. The company positions itself as focused on the “third era of commerce,” partnering with brands to convert platform opportunities into measurable revenue and channel expansion. Their website copy emphasizes commerce strategy and partnership for brands looking to expand beyond traditional channels.

📋 Description

• Shape the Affiliate Ecosystem • Own affiliate strategy across our client portfolio, with an initial focus on TikTok Shop. • Develop scalable frameworks for affiliate recruitment, activation, engagement, and retention. • Create programs that drive measurable GMV growth while aligning with client goals and budgets. • Define when and how brands should engage with affiliates, influencers, and creator networks. • Continuously test, measure, and optimize performance to improve results over time. • Activate the Network • Build and lead a best-in-class affiliate community that attracts high-performing creators and sellers. • Develop communications, incentives, and resources that help affiliates succeed. • Ensure creators receive strong campaign briefs, content direction, and performance insights. • Create an ecosystem built around long-term partnership, not one-time transactions. • Lead the Category • Stay ahead of platform updates, affiliate programs, incentives, and policy changes across social commerce. • Monitor competitive ecosystems including Amazon, Shopify, Whatnot, and emerging commerce platforms. • Identify new opportunities that create a competitive advantage for Third and our clients. • Serve as the company's subject matter expert on affiliate commerce and creator partnerships. • Build the Operating System • Manage, coach, and develop the team responsible for affiliate recruitment and program execution. • Establish performance metrics, workflows, and quality standards. • Build scalable systems that improve efficiency while maintaining a high-quality affiliate experience. • Partner closely with Client Success, Paid Media, Livestream, Creative, and Commerce Operations teams. • Measure What Matters • Own the relationship with Cruva and maximize platform capabilities across sourcing, outreach, management, and reporting. • Develop dashboards, KPIs, and reporting frameworks that clearly demonstrate affiliate impact. • Use performance data to identify growth opportunities and improve program effectiveness. • Turn data into actionable recommendations for clients and internal teams. • Advise and Influence • Serve as a strategic advisor to clients on affiliate commerce opportunities and growth strategies. • Present performance insights, recommendations, and program roadmaps to stakeholders. • Build trust through expertise, communication, and measurable results.

🎯 Requirements

• 4-6 years of experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields. • At least 3 years of direct experience managing social affiliate programs. • Deep understanding of TikTok Shop affiliates and creator ecosystems. • Strong understanding of affiliate business models, incentives, attribution, and performance measurement. • Experience building and scaling affiliate programs that drive measurable revenue growth. • Experience managing affiliate technology platforms, creator tools, or affiliate SaaS solutions. • Proven leadership experience, including managing remote or distributed teams. • Strong analytical skills with the ability to turn performance data into strategic action. • Excellent communication, relationship-building, and presentation skills. • Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.

🏖️ Benefits

• Bonus Plan