Senior Data Analyst, Lifecycle Marketing

🔥 1 minute ago

🏄 California – Remote

🏄 California – Remote

💵 $130k - $170k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

👻 Ghost score 0%

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Thrive Market

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🛍️ eCommerce

🍽️ Food & Beverage

👥 B2C

💰 $20M Convertible Note - Thrive Market on 2019-10

eCommerce • Food & Beverage • B2C

Thrive Market is a membership-based online retailer that offers discounted, health- and sustainability-focused groceries, pantry staples, personal care, supplements, baby and pet products, and household essentials. The service personalizes product selection to customers' dietary needs and preferences (e. g. , organic, gluten-free, high-protein, low-sugar), emphasizes strict product standards (non-GMO, no artificial flavors/colors, no synthetic preservatives, etc. ), and provides scheduled delivery and repeat-order capabilities. Thrive Market also runs a social-impact component—sponsoring one-year memberships for people in need, accepting SNAP EBT, and donating healthy groceries and disaster relief funds.

📋 Description

• Lead high-impact, end-to-end analytics projects that inform key business and product strategies • Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks • Deliver clear, data-driven insights that influence decision-making across the organization • Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance • Identify data quality issues and help resolve inconsistencies across source systems • Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements • Collaborate with Finance to measure and forecast the financial impact of product and business decisions • Respond to ad hoc analytical requests with accuracy, efficiency, and business context • Recommend new ways to enhance Thrive Market’s analytical toolkit and processes • Evaluate customer journey touchpoints and measure email, SMS, and app engagement campaign effectiveness • Build dashboards and models to monitor churn, reactivation, and engagement rates • Deliver insights informing personalization strategies and CRM segmentation to enhance customer lifetime value

🎯 Requirements

• 7+ years of experience in data analytics, with a strong track record of business impact • MBA with a focus in analytics, strategy, or a related quantitative field • Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders • Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance • Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery) • Experience using DBT and Python for data manipulation, transformation, and processing • Strong foundation in statistics and multivariate regression • Expertise in building and interpreting member segmentation models to drive personalized lifecycle campaigns • Proven track record of designing, executing, and analyzing complex A/B and multivariate tests across channels (email, SMS, push, onsite) • Strong ability to connect CRM metrics (e.g., retention, LTV, churn, reactivation, ROAS) to overall business impact • Ability to clearly communicate insights to non-technical audiences and influence decision-making • Experience collaborating with CRM, product, and data engineering teams to influence experimentation design, campaign strategy, and measurement frameworks • Strong knowledge of data quality, attribution, and causal inference techniques in the context of CRM performance measurement • Curious, collaborative, and highly self-motivated — with a bias for action and a business-first mindset • Experience in eCommerce or subscription businesses is a strong plus

🏖️ Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary + equity • 401k plan • 9 Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful office in Playa Vista • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform • Stock Options • Health & Wellness Benefits