Senior Director of Performance Creative

Job not on LinkedIn

🔥 4 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 10%

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Thrive Market

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501 - 1000 employees

Founded 2013

🛍️ eCommerce

🍽️ Food & Beverage

👥 B2C

💰 $20M Convertible Note - Thrive Market on 2019-10

eCommerce • Food & Beverage • B2C

Thrive Market is a membership-based online retailer that offers discounted, health- and sustainability-focused groceries, pantry staples, personal care, supplements, baby and pet products, and household essentials. The service personalizes product selection to customers' dietary needs and preferences (e. g. , organic, gluten-free, high-protein, low-sugar), emphasizes strict product standards (non-GMO, no artificial flavors/colors, no synthetic preservatives, etc. ), and provides scheduled delivery and repeat-order capabilities. Thrive Market also runs a social-impact component—sponsoring one-year memberships for people in need, accepting SNAP EBT, and donating healthy groceries and disaster relief funds.

📋 Description

• Own performance creative strategy, testing engine, team, agency relationships, and customer journey beyond the ad across Meta, TikTok, Google, YouTube, Reddit, and CTV • Own the creative testing roadmap and structured experimentation program across hooks, messages, personas, products, formats, creators, whitelisting, and offers • Drive creative diversification across personas, insights, concepts, hooks, and formats • Translate customer research, reviews, social listening, competitive intelligence, and performance data into creative opportunities • Write creative briefs, develop concepts, and maintain the creative pipeline • Manage performance creative agency relationships, including TubeScience; identify, onboard, and manage external partners • Own personalized landing pages, landing-page content and design improvements, and persona-based journeys with UX • Monitor creative fatigue and replace declining winners • Lead, mentor, and develop the approximately six-person performance creative team • Partner with Growth on testing priorities and channel strategy • Partner with Measurement and Analytics on Northbeam attribution and Haus incrementality readouts • Manage a lean production budget and potentially assume CTV and YouTube creative budget ownership • Drive success measured by LTV:CAC, ad-spend distribution, a 20% lift in end-to-end conversion, and efficient CPA

🎯 Requirements

• 10+ years in performance creative strategy, growth marketing, paid social, creative strategy, or related roles • Led or been the senior creative force behind a scaled, Meta-first paid acquisition program, with demonstrated creative that drove measurable customer acquisition • Experience in consumer, cash-pay, direct-to-consumer subscription, or equivalent heavy paid media environments • Central through Pacific time zones • Creative strategist roots in creative strategy, copy, or design for direct response • Deep Meta and direct-response creative fluency, especially post-Andromeda • Experience with significant paid media budgets and high-volume creative testing programs • Ability to build testing systems, frameworks, iteration cadence, and learnings loops • Landing page, LP content and design, and UX partnership fluency • Experience managing external creative partners; agency evaluation or transition leadership ideally • Subscription DTC or equivalent high-velocity consumer acquisition business experience • Must be based in the United States throughout employment

🏖️ Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary (DOE) + equity • 401k plan • 9 Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful office in Playa Vista • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform • Annual bonus • Stock options • Flexible PTO • Health & Wellness Benefits • Travel to company summits in Los Angeles twice a year

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