Senior Growth Marketing Manager – Search, Shopping, YouTube

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Thrive Market

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🛍️ eCommerce

🍽️ Food & Beverage

👥 B2C

💰 $20M Convertible Note - Thrive Market on 2019-10

eCommerce • Food & Beverage • B2C

Thrive Market is a membership-based online retailer that offers discounted, health- and sustainability-focused groceries, pantry staples, personal care, supplements, baby and pet products, and household essentials. The service personalizes product selection to customers' dietary needs and preferences (e. g. , organic, gluten-free, high-protein, low-sugar), emphasizes strict product standards (non-GMO, no artificial flavors/colors, no synthetic preservatives, etc. ), and provides scheduled delivery and repeat-order capabilities. Thrive Market also runs a social-impact component—sponsoring one-year memberships for people in need, accepting SNAP EBT, and donating healthy groceries and disaster relief funds.

📋 Description

• Own end-to-end strategy, execution, and performance across Google Search, Shopping, Performance Max, and Microsoft Advertising for efficient new member growth • Develop Thrive Market’s Search and Shopping acquisition strategy and its role in the broader customer journey • Build and execute experimentation across bidding, campaign structure, keywords, queries, audiences, creative, landing experiences, offers, and product feeds • Scale investment while balancing incrementality, acquisition efficiency, customer quality, and LTV/CAC • Diagnose performance shifts, identify opportunities, and improve campaign operations • Own product feed advertising strategy and customer journey experience in partnership with Merchandising and Technology • Improve product feed quality, taxonomy, relevance, coverage, and landing page performance • Develop testing strategies for product visibility across Shopping surfaces • Help develop and implement Generative Engine Optimization (GEO) strategy • Create a GEO test-and-learn roadmap and establish measurement for discovery, traffic, acquisition, and business impact • Monitor changes across Google, Microsoft, AI search platforms, and emerging discovery behaviors and translate them into opportunities

🎯 Requirements

• 5–8+ years of growth or performance marketing experience with significant ownership of paid Search and Shopping for a scaled consumer business • Deep hands-on expertise in Google Ads, including Search, Shopping, Performance Max, bidding strategies, query management, audience strategy, and campaign optimization • Strong experience with Google Merchant Center and product feed management/optimization • Experience managing meaningful acquisition budgets and scaling growth while maintaining efficiency • Experience in e-commerce, DTC, subscription, membership, marketplace, or another analytically complex consumer business • Fluency in experimentation, attribution, incrementality, forecasting, and performance measurement • Ability to connect channel metrics to CAC, conversion, customer quality, retention, and LTV • Strong customer intuition regarding search behavior, conversion beliefs, and customer-journey friction • Familiarity with Microsoft Advertising/Bing and the broader search ecosystem • Understanding of AI, automation, and generative search; direct GEO experience is a plus, while curiosity and willingness to become an expert are essential • Excellent cross-functional communication and ability to influence Analytics, Finance, Product, Technology, Merchandising, Content, and Creative partners • Ability to move between strategy and execution, build roadmaps, make business cases, and work directly in accounts or data

🏖️ Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary (DOE) + equity • 401k plan • 9 Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful office in Playa Vista • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform • Stock Options • Health & Wellness Benefits • Flexible PTO • Company summits in summer and winter