Growth Marketing Manager, Web & CRO – Contract

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $3k / month

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Tia

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Tia is a healthcare provider offering comprehensive, compassionate care tailored specifically for women, available both in-person and virtually. With a focus on holistic and integrative health, Tia supports women through their entire health journey, providing services in primary care, gynecology, mental health, acupuncture, skin care, and more. The company emphasizes a patient-centered approach that empowers women, addressing both physical and mental health needs. Tia includes a team of specialized providers, such as OB/GYNs, nurse practitioners, and acupuncturists, and collaborates with top-tier health systems to extend care. The company is committed to providing personalized care solutions that consider the diverse socio-economic and cultural backgrounds of its patients, using an empathetic approach to enhance women's healthcare experiences.

📋 Description

• Develop and support A/B testing initiatives and CRO priorities using behavioral insights, funnel analysis, and performance data • Partner with the Director of Organic Growth and relevant teams to plan, execute, and evaluate prioritized website and organic initiatives • Analyze traffic, search rankings, conversion rates, attribution, and funnel performance using Amplitude, Google Search Console, and SEMRush • Develop full-funnel reporting from traffic through verified membership and communicate insights and recommendations • Manage assigned content initiatives, including keyword research, topic development, content briefs, editorial planning, agency coordination, clinical reviews, publishing, and performance optimization • Translate growth priorities into requirements for the Web Manager, including landing pages, website updates, technical SEO improvements, tracking, and experimentation • Identify and implement SEO improvements through site and content audits, on-page optimization, local search listings, Google Business Profile improvements, and partnership or PR initiatives • Collaborate with Paid Growth, Lifecycle, Brand, and Product Marketing stakeholders to align messaging, optimize landing pages, identify cross-channel opportunities, and improve acquisition efficiency and blended CAC

🎯 Requirements

• 4+ years of experience in SEO, organic growth, CRO, or growth marketing within a consumer-facing business • Experience developing and executing A/B tests, analyzing results, and identifying conversion optimization opportunities • Proficiency with web analytics and SEO tools such as Amplitude or GA4, Google Search Console, and SEMRush or similar platforms • Working knowledge of SEO, including keyword research, on-page optimization, technical SEO fundamentals, and local search • Experience managing marketing campaigns and content workflows, including working with external agencies or content partners • Experience collaborating with paid marketing, web development, or cross-functional teams to execute initiatives, measure performance, and improve acquisition efficiency • Remote applicants must live in the United States • Preferred: Experience in healthcare, women's health, or a mission-driven consumer business • Preferred: Familiarity with CMS platforms (e.g., Sanity), GraphQL, or social analytics tools (e.g., Sprout Social) • Preferred: Experience using AI tools for reporting, analysis, or workflow efficiency • Preferred: Experience managing content subject to clinical or regulatory review

🏖️ Benefits

• Flexible, project-based engagement • Potential for the engagement to expand as business needs and budget evolve • Company and team off-sites may be included

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