Senior Event Marketing Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $130k - $140k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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TimelyCare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

📚 Education

🧘 Wellness

💰 $60M Series B - TimelyCare on 2021-01

Healthcare • Education • Wellness

TimelyCare is a virtual health and well-being provider focused on higher education institutions. It delivers 24/7 mental health and medical services — including counseling, psychiatry, crisis support, digital self-care tools, peer communities, and health and success coaching — via phone and video to students, faculty, and staff across colleges and universities. The platform emphasizes care coordination, a diverse qualified provider network, LMS/EHR integrations, and outcomes-driven support to improve student retention, academic success, and campus wellness.

📋 Description

• Own the end-to-end event portfolio, experience, and execution model across Higher Education and K-12 markets • Build and maintain the annual event plan and calendar based on buyer and influencer research • Identify and secure speaking opportunities with institutional decision-makers • Design, build, and scale the event function and operating model • Lead pre-event planning, onsite experience, and post-event follow-through • Manage goals, audience/account targeting, logistics, promotion, booth/environment design, staffing, programming, reporting, lead handoff, and nurture • Partner with speakers and content developers on sessions, booth content, collateral, messaging, and product positioning • Partner with Sales and Customer Success on staffing, preparation, enablement, and account-based event outreach • Redesign event workflows around AI, content production, attendee/account targeting, and post-event reporting • Manage a Coordinator and an outsourced operations/logistics agency • Manage vendors including venues, production, booth/signage, swag/premiums, registration, and lead-capture platforms • Negotiate vendor scope and maintain budget and timeline accountability • Own and manage the events budget and investment prioritization • Collaborate with Brand, Product Marketing, and Marketing Operations • Oversee lead capture, routing, attribution, and reporting infrastructure • Report event performance and ROI to marketing and sales leadership • Drive continuous improvement by determining what to scale, fix, or cut

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 7+ years of B2B event marketing experience • Experience building or significantly scaling an event program from the ground up • Higher education, K-12, or healthcare experience strongly preferred • Track record owning the full event lifecycle across owned and third-party events • Experience managing an agency or outsourced operations partner • Experience managing multiple vendor relationships simultaneously • People management experience or demonstrated readiness to manage and develop a direct report • Fluency with AI tools applied to marketing/event workflows, including content generation, research, targeting, and reporting • Growth marketing mindset with ability to test, measure, and iterate • Working knowledge of Salesforce and marketing automation/ABM platforms such as HubSpot and 6sense • Working knowledge of event technology such as Zuant and Goldcast or similar • Strategic and hands-on operational ability with strong creative, execution, project management, and time management skills • Collaborative communication skills and comfort with ambiguity in a fast-moving, growth-stage environment

🏖️ Benefits

• Paid Company Holidays • No work on your birthday • Flexible PTO • Volunteer Time Off (VTO) • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) • Pet Insurance • Company-paid group Life Insurance • Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support • Mission-Driven Purpose with a Supportive Team Culture