Director, Insights

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

👔 Director

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This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead analytics strategy for a portfolio of client businesses • Develop holistic, enterprise-level measurement frameworks • Design and oversee multi-year learning agendas and testing roadmaps • Build relationships with senior client stakeholders and advise on measurement strategy • Identify opportunities for advanced analytics and support growth of analytics work • Serve as senior guardian of analytical client relationships • Shape reporting, BI, dashboarding, and insight-delivery environments • Partner with BI and Data Engineering leads on data environments • Improve dashboards, visualizations, and strategic readouts • Recommend improvements involving technologies, data platforms, and measurement • Lead measurement connecting media performance to business outcomes, brand health, and enterprise ROI • Guide incrementality testing, forecasting, campaign evaluation, and modern measurement approaches • Help clients adopt privacy-safe and integrated marketing measurement strategies • Distill statistical and methodological concepts into business implications and recommendations • Connect Planning, Investment, Media, and Analytics teams • Raise organizational analytical maturity and improve cross-channel data usage • Track trends in measurement, privacy, AI, and media analytics • Create points of view and narratives around industry changes • Own the quality, usefulness, and business relevance of analytics strategy and outputs • Turn ambiguous business questions into structured analytical approaches • Identify and escalate growth opportunities • Improve analytical standards, workflows, and rigor • Manage and develop Senior Analyst and/or Manager direct reports • Coach team members in data storytelling and strategic thinking • Support hiring, training, capability building, and succession planning • Foster a people-first team culture

🎯 Requirements

• 10-12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field • Meaningful client-facing strategic leadership experience • Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses • Deep familiarity with MMM concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs • Prior CPG and/or Retail experience strongly preferred • Familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics • Exceptional presentation and storytelling skills • Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods • Ability to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner • Demonstrated ability to use AI tools to improve personal and team effectiveness • Ability to encourage responsible AI experimentation and coach others in role-appropriate, trust-but-verify use of AI • Demonstrated success leading analytics talent, growing capability, and improving strategic outputs through others • Bachelor’s degree in a quantitative or analytically oriented field or equivalent experience • Advanced degree is a plus

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus