Paid Social Strategist

🕒 October 22

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit • Grow new customers, revenue, and LTV using data and creative learnings • Make decisions, test strategies, and scale winning ideas • Use automation and Bliss Point insights to focus spend on high-performing areas and reduce waste • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod • Turn best practices into repeatable playbooks • Translate business goals into Paid Social plans covering prospecting, retargeting, and loyalty • Set client expectations, explain options and trade-offs, and report business-impact results • Teach clients and teammates and document reusable practices • Use platform features and automation, including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+ • Apply Bliss Point product insights to guide budgets, tests, and creative and audience decisions • Design practical tests, define success criteria, and maintain a regular read cadence • Maintain healthy data and tracking, including pixels, CAPI, event mapping, UTMs, and GA4 • Act quickly, keep commitments, reduce creative fatigue, audience overlap, and learning-phase resets • Help the Pod adopt better ways of working • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact • Hold or improve CAC/ROAS while growing profitable volume

🎯 Requirements

• 5+ years managing Paid Social across Meta and TikTok • Experience with Pinterest, Snapchat, or Reddit is a plus • Hands-on experience with Meta Advantage+, value optimization, and CAPI • Hands-on experience with TikTok Smart Performance • Hands-on experience with Pinterest Performance+ • Audience design experience • Creative testing experience • Basic catalog/DPA experience • Comfortable with GA4 and platform analytics • Ability to design tests and connect media to revenue, CAC, and LTV • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 16 paid holidays • Medical insurance • Dental insurance • Group life insurance • Income protection • Pension Scheme with employer match of up to 5% of contributions • Help@Hand Wellbeing services • Thankful giving • Equity • Birthing parent leave: 16 weeks at 100% pay, with additional leave available under statutory requirements • Non-birthing parent leave: 4 weeks at 100% pay • On-demand learning powered by LinkedIn Learning • Mentorship program • Leadership and management development programs and resources

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