Paid Social Strategist

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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👻 Ghost score 0%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit • Grow new customers, revenue, and LTV • Use data and creative learnings to make decisions, test strategies, and scale winning ideas • Use automation and Bliss Point insights to focus spend where it performs best • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod • Turn best practices into repeatable playbooks • Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty • Set client expectations, explain options and trade-offs, and report results tied to business impact • Teach clients and teammates and document effective practices • Use platform features and automation to grow results • Apply Bliss Point product insights to guide budgets, tests, and creative and audience decisions • Design practical tests and define success criteria • Maintain healthy data and tracking, including pixel/CAPI, event mapping, UTMs, and GA4 • Act quickly, keep promises, reduce waste, and help the Pod adopt better ways of working

🎯 Requirements

• 5+ years managing Paid Social across Meta and TikTok • Experience with Pinterest, Snapchat, or Reddit is a plus • Hands-on experience with Meta Advantage+, value optimization, and CAPI • Hands-on experience with TikTok Smart Performance • Hands-on experience with Pinterest Performance+ • Experience with audience design, creative testing, and basic catalog/DPA • Comfortable with GA4 and platform analytics • Ability to design tests and connect media to revenue, CAC, and LTV • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence

🏖️ Benefits

• Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity • Discretionary annual performance bonus • Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources