Senior Paid Media Strategist

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $95k - $110k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Stratacomm

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Stratacomm is an independently owned, integrated communications agency with offices located in Washington, D. C. and Detroit, as well as a remote workforce across the U. S. The company specializes in a range of communications services that include creative digital solutions, paid media, public affairs, public relations, and research and planning. Stratacomm is known for its expertise in sectors such as energy and sustainability, government, social change, and transportation and new mobility. The agency has worked on significant projects like executing paid media strategies to reduce impaired driving deaths and providing communications support to the Aluminum Transportation Group.

📋 Description

• Develop audience-first, integrated media strategies and plans aligned with client objectives, budgets, research, and measurement goals across digital and traditional channels • Execute campaigns through direct buys or managed services • Develop RFPs, evaluate proposals, negotiate rates, manage vendors, and oversee campaign launches • Monitor delivery, pacing, audiences, creative, and KPIs • Identify issues proactively, make data-driven adjustments, and develop tests to improve results • Own campaign budgets, authorizations, insertion orders, invoice reconciliation, and delivery discrepancies from planning through closeout • Lead reporting and analysis • Explain campaign performance and translate data into actionable recommendations for clients and future campaigns • Evaluate emerging platforms, media opportunities, AI, and automation • Challenge assumptions, test new approaches, and improve media planning, execution, measurement, and reporting • Own accounts end-to-end across audience insights, integrated planning, direct buying, activation, optimization, and measurement

🎯 Requirements

• 7+ years of paid media experience • Hands-on ownership of planning, buying, optimization, and reporting • Experience developing and managing integrated media plans across digital and traditional channels • Working knowledge of Google Ads and paid social platforms • Experience managing additional paid media channels • Experience managing media vendors, budgets, campaign documentation, and financial reconciliation • Strong analytical skills • Strong communication skills • Strong presentation skills • Strong client relationship skills • Judgment, initiative, and attention to detail to manage multiple campaigns independently • Preferred: Agency experience or comparable experience managing multiple clients and campaigns • Preferred: Familiarity with MRI-Simmons, GWI, Nielsen, GA4, Tableau, Strata, Prisma, or similar tools • Preferred: Experience with emerging media, structured testing, AI, or workflow automation

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) • Paid holidays • Flexible PTO • Competitive salary • Senior-level team with a boutique feel • Collaborative, low-ego colleagues • Work across business, policy, and public service