Paid Media Strategist – Google, LI

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ProperExpression

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

ProperExpression is a growth marketing agency specializing in Account Based Marketing and Demand Generation for B2B companies. They offer a wide range of services including content marketing, SEO, lead generation, and sales optimization, particularly for sectors like financial services, healthcare, and SaaS. With a focus on maximizing marketing ROI and aligning sales and marketing efforts, ProperExpression aims to help businesses grow their revenue and optimize their marketing strategies.

📋 Description

• Own paid media strategy and execution for assigned client accounts, including the largest accounts • Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads • Manage budgets, bids, and pacing • Run a documented testing program on every major account and scale winning tests • Own conversion tracking end to end so accounts optimize on CRM-qualified leads rather than form fills • Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix • Brief and QA ad creative and copy with the creative team within SEC/FINRA constraints • Build and present reports connecting spend to pipeline and revenue • Turn reporting findings into next steps • Write and approve compliant ad copy for regulated wealth management clients • Fix broken tracking and conversion paths independently • Help architect campaigns that drive measurable, provable growth

🎯 Requirements

• 5+ years of hands-on paid media/SEM experience • 5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market • Personally managed and scaled $100k+ per month budgets on a single channel for a single client • Experience running paid accounts for multiple clients simultaneously at a marketing agency • Deep Google Ads and Bing Ads experience, including account structure, bidding, match types, negatives, Performance Max judgment, and pacing at scale • Deep LinkedIn Ads experience, including audience design, lead generation forms versus landing pages, frequency, and creative fatigue • Technical tracking experience with GTM, GA4, conversion tracking, offline conversion imports, and CRM-fed optimization • Ability to diagnose broken conversion paths independently • Real testing practice using hypotheses, controls, results, and decisions • Reporting that connects spend to pipeline and revenue • Google Sheets fluency, including pivots, lookups, and blended data • Hands-on Meta Ads experience, including audience building, lead forms versus landing pages, and creative testing for lead generation • CRO and landing page judgment • Experience briefing and QAing ad creative and copy with a design team • C1/C2 English fluency • Full-time availability on US East Coast hours • Ability to work within SEC/FINRA advertising constraints • Preferred: paid media experience for wealth management, RIAs, broker-dealers, or other SEC/FINRA-regulated financial brands • Preferred: display and programmatic experience • Preferred: HubSpot experience • Preferred: Google Ads certifications • Preferred: AI use in daily paid media workflow • Direct, hands-on experience is required; applicants without it will not be considered

🏖️ Benefits

• Health Insurance • Dental Insurance • Vision Insurance • 401K • PTO • Annual Retreat • Fully remote work environment • Real growth: strong performers rise quickly • Supportive, collaborative culture • Food-sharing culture and internal team experiences