Performance Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Logo of Optery

Optery

1 - 10 employees

Founded 2020

🔒 Cybersecurity

☁️ SaaS

💰 $2.7M Seed Round on 2023-05

Cybersecurity • Privacy • SaaS

Optery is a comprehensive service that helps individuals and businesses remove personal information from data brokers and people search websites. By utilizing patented technology combined with AI and expert human agents, Optery effectively manages the opt-out process, providing users with detailed exposure reports and ongoing monitoring to ensure their information is securely managed. With a strong focus on privacy rights and customer support, Optery aims to reduce digital footprints and protect users from identity theft and privacy invasions.

📋 Description

• Own day-to-day management of paid campaigns across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and other channels • Run B2C acquisition for consumer subscriptions and B2B demand generation for Optery for Business • Build and run a testing roadmap across audiences, creative, offers, landing pages, and bidding strategies • Brief and iterate on ad creative with designers and creators, including UGC-style social video • Allocate budget based on acquisition cost, payback, and incrementality • Own tracking and attribution hygiene with the analytics team, including pixels, conversion APIs, UTMs, and offline conversion imports • Help lead affiliate partnerships by recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance • Report on channel performance weekly and recommend tests or budget shifts • Scout and pilot new channels such as connected TV, podcasts, app networks, or LinkedIn

🎯 Requirements

• 5+ years of hands-on experience running paid acquisition across several channels • Experience including search plus at least one social platform, such as Google Ads, Meta Ads Manager, Reddit Ads, or TikTok Ads Manager • Performance mindset focused on acquisition cost, conversion rate, payback, and lifetime value • Comfort with analytics and attribution tools such as GA4, Amplitude, and Looker Studio • Ability to identify effective advertising creative and write sharp creative briefs • Some exposure to affiliate or partner marketing and platforms such as PartnerStack or Impact • Organized and self-directed in a remote team • Ability to manage many campaigns and partner conversations • Bonus experience with consumer subscriptions, B2B demand generation, or privacy and security products • LinkedIn profile URL required • Resume required • Regular U.S. business hours; based in the United States

🏖️ Benefits

• Great health, dental, and vision insurance • 401k program with employer match • Paid time off policy • Bonus compensation offered

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