Senior TVAD Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $75k - $85k / year

⏰ Full Time

🟠 Senior

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Own execution, day-to-day management, launching, optimization, and delivery/pacing oversight of TV, audio, and display campaigns and buys • Execute media buys aligned with client goals and full-funnel strategies • Prepare accurate, on-time updates and participate in client calls, updates, and presentations • Translate marketplace and partner insights into actionable recommendations • Recommend budget, pacing, frequency cap, and network mix changes within guardrails • Apply Tinuiti buying, negotiation, stewardship, quality, brand safety, verification, frequency, overlap, and compliance practices • Serve as a go-to resource for TVAD discipline and share partner insights and guidance • Support knowledge sharing, internal training, and reusable how-to documentation • Use buying platforms, DSPs, research tools, and partner capabilities to deliver efficient, brand-safe campaigns • Run strategic pilots, basic A/B tests, and simple holdouts; monitor results and recommend scaling • Use Bliss Point signals and measurement inputs to guide optimizations • Monitor campaign performance and reporting; build recurring reports and track plans against Rocks/KPIs • Own setup QA, pacing, delivery hygiene, issue escalation, and resolution • Negotiate better rates and terms; reduce waste, IVT, non-viewable exposure, rework, overlapping buys, and tagging gaps • Support or lead special projects improving Media Investment operations or client outcomes • Collaborate with partners, vendors, Client Leadership/Partners, Analytics/Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams

🎯 Requirements

• 3–5+ years running TV, video, audio, and/or display campaigns with hands-on builds, launches, pacing, and optimizations in a media agency or publisher environment • Alternatively, 3–5+ years in analytical roles such as finance or consulting with strong media analytics exposure • Proven ability to leverage partner relationships and industry knowledge to negotiate and execute media opportunities • Hands-on experience with buying platforms, DSPs, and research tools is a plus • Strong organizational skills and attention to detail; able to manage campaign setup, pacing, delivery, and QA processes • Comfortable with GA4 and platform analytics; able to turn data into clear next steps and simple forecasts • Basic testing literacy, including A/B testing, simple lift concepts, and statistical significance • SQL familiarity is a plus • Advanced proficiency in Microsoft Excel • Strong business writing and presentation skills • Confident participating in weekly client calls with limited oversight • Bachelor's degree or equivalent experience • Knowledge of data/audience tools, ad servers, DSP/ad platform and ad-server workflows, verification, IVT/viewability, audience/data usage, and frequency management is advantageous • Familiarity with identity/clean-room concepts, attention/brand-lift readouts, MMM/MTA, YouTube, DCO, and custom reporting/optimization platforms is advantageous

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus