TV, Video, Audio & Display Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $81k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Turn business goals into clear TVAD plans across awareness, consideration, and performance channels • Lead day-to-day client strategy and execution • Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach • Apply TVAD expertise across CTV/OTT, online video, digital audio/podcasts, programmatic display, and linear media • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative • Use DSP and platform capabilities for pacing, frequency, brand safety, and verification optimization • Apply Bliss Point insights to shape budgets and innovations • Design incrementality, lift, holdout, A/B, and time-series tests • Forecast impact and risk and maintain measurement read cadences • Explain Tinuiti’s measurement and attribution framework to senior stakeholders • Remove recurring waste such as unmanaged frequency, low-quality inventory, and overlap • Help the Pod adopt better ways of working • Plan and adopt practical innovations and document decisions and learnings • Drive qualified reach, new-household acquisition, TVAD revenue and LTV contribution, media quality, innovation, and efficient profitable growth

🎯 Requirements

• 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure • Experience with CTV/OTT, linear TV, online video, digital audio/podcasts, and programmatic display • Familiarity with DSPs and advertising platforms • Knowledge of verification, IVT, viewability, audience/data usage, and frequency management • Comfortable coordinating with publishers, PMPs, and partners • Knowledge of incrementality/lift, basic A/B testing, forecasting, revenue, CAC, LTV, incremental reach, and attention measurement • Advanced Excel/Sheets skills • SQL familiarity preferred • Experience with GA4 and platform analytics • Clean documentation and communication • Client-ready storytelling and clear expectation-setting • Ability to partner with Econometrics, Creative, channel teams, and Client Leadership

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity • Discretionary annual performance bonus