TV, Video, Audio & Display Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $81k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency • Translate data and media learnings into clear decisions • Run practical innovations and scale what works • Use Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to focus investment • Partner with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, Commerce/Retail Media, and other channel teams • Turn business goals into TVAD plans across awareness, consideration, and performance channels • Lead day-to-day client strategy and execution • Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative • Teach clients and teams and codify playbooks • Use DSP goal strategies, pacing, frequency, brand safety, and verification capabilities responsibly • Pilot, measure, and scale platform innovations • Apply Bliss Point insights to shape budgets and innovations • Provide structured feedback to improve tools • Design valid geo/lift, holdout, A/B, or time-series tests • Define success thresholds and maintain a regular measurement cadence • Forecast expected impact and risk • Explain and advocate for Tinuiti’s measurement and attribution framework to senior internal and external stakeholders • Explain model caveats when recommending changes • Support data and operations health • Reduce recurring waste such as unmanaged frequency, low-quality inventory, and overlap • Help the Pod adopt better ways of working • Increase qualified reach, new-household acquisition, revenue, LTV contribution, and incremental reach • Improve attention, viewability, brand safety, and frequency/overlap control • Record innovation decisions and learnings • Drive responsible adoption of Bliss Point and platform optimization • Hold or improve CAC, ROAS, and CPx while growing profitable volume

🎯 Requirements

• 5–7 years managing TV/video/audio/display at scale, including CTV/OTT, linear, online video, digital audio/podcasts, and programmatic display, with end-to-end ownership; or 5–7 years in analytical roles such as finance or consulting with strong media analytics exposure • Familiarity with DSPs and ad platforms • Knowledge of verification, IVT, viewability, audience/data usage, and frequency management • Experience coordinating with publishers, PMP partners, and other partners • Knowledge of incrementality/lift and basic A/B testing • Forecasting ability • Ability to connect media to revenue, CAC, LTV, incremental reach, and attention • Advanced Excel/Sheets skills • SQL familiarity preferred • GA4 and platform analytics experience • Clean documentation and communication • Client-ready storytelling and clear expectation-setting • Ability to partner with Econometrics, Creative, channel teams, and Client Leadership • Ability to work with audience/data sources, inventory quality, frequency/overlap control, brand safety, and attention

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe benefit program • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity (RevShare) • Discretionary annual performance bonus