Digital Acquisition Specialist

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Tomplay

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

📚 Education

☁️ SaaS

💰 Funding Round on 2021-04

Education • Music • SaaS

Tomplay is an innovative company that provides interactive sheet music for musicians of all skill levels. With a catalog of over 80,000 arrangements, users can play along with professional recordings across various instruments. The Tomplay app includes features such as automatic scrolling scores, tempo adjustment, and recording capabilities, making practice more engaging and effective. Perfect for learners and educators, Tomplay enhances the musical experience by allowing users to play with orchestral accompaniments or band arrangements.

📋 Description

• Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels. • Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance. • Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms. • Produce, edit, and deliver high-quality ad creatives (videos, images and other formats). • Leverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns. • Manage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend. • Oversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets. • Identify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth. • Build long-term partnerships with key influencers, teachers, and communities. • Research keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition.

🎯 Requirements

• Extensive experience in managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads with a proven track record in ROAS optimization and in running and optimising successful acquisition and remarketing campaigns. • You play a music instrument and can read music notation - this is essential to understand musician’s needs, create relevant ad content and address users preferences effectively. • Ability to produce and edit ad creatives and copies (texts, videos and images) independently, with strong attention to detail and brand consistency. • Familiarity with creators/UGC and AI tools to produce high-quality, cost-efficient creatives is a strong plus. • Experience in SEO, including keyword research, content strategy, and performance tracking. • Proficiency in analytics tools such as Google Analytics, Google Search Console, Looker, Ahrefs or similar. • Fluency in English is required; knowledge of additional languages is highly desirable. • Excellent communication skills in English, both written and verbal.

🏖️ Benefits

• Remote, full-time position with opportunities for professional growth within the company. • A dynamic and collaborative environment in a fast-growing company where you’ll have a real impact from day one. • The opportunity to help millions of musicians worldwide learn, practice, and perform music better every day.