Demand Generation Marketing Manager

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Totara

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Totara is a global provider of learning management technologies. Totara's flagship product, Totara Learn, is a customizable learning management system (LMS) used by multinational corporations, government agencies, and mid-sized enterprises; the company supports over 1,500 customers and 21 million users worldwide. Totara serves sectors including UK government, healthcare, and the US public sector through a FedRAMP Authorized offering (TotaraGov). It operates via a global network of 75+ partners and maintains offices in the UK, US, and New Zealand with a team of 200+ people. Totara focuses on mission-critical compliance and corporate learning, with specialties in e-learning, mobile learning, onboarding, performance management, employee engagement, HR Tech, LXP/extended enterprise, and open source technology.

📋 Description

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms • Provide actionable campaign optimization recommendations • Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships • Support optimization of Totara’s global website through CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments • Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives • Collaborate with global Sales, Product Marketing, and regional stakeholders to accelerate awareness, lead generation, nurturing, and conversion

🎯 Requirements

• Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth • Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads • Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing • Experience managing website content and landing pages in WordPress • SEO experience • Google Tag Manager, SEMrush, and Google Analytics experience • Strong analytical skills and ability to translate performance data into actionable insights • Excellent project management and stakeholder management skills • Comfort working independently in a fast-paced, remote environment • Experience collaborating with cross-functional and globally distributed teams • Experience buying media in heavily regulated industries such as Government and Healthcare • Understanding of the HR industry, specifically Talent and L&D, is a plus • Must be located in the United States, specifically on the US East Coast • Must be a U.S. citizen • Must pass a background check

🏖️ Benefits

• Unlimited PTO • Enhanced Parental Leave • Professional Development Opportunities • Annual Wellbeing Allowance • New Joiner home working set-up allowance • Birthday off • Working days between Christmas and New Years Eve as additional paid leave • Fully remote work • Some travel may be required