Marketing Automation, Lifecycle Marketing Manager

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Traliant

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

📋 Compliance

📚 Education

👥 HR Tech

Compliance • Education • HR Tech

Traliant is a leading provider of online compliance training courses designed to create meaningful impact in various workplace areas. The company offers a wide range of courses including harassment prevention, diversity and inclusion, workplace safety, data protection, and ethics and compliance. Traliant's courses are known for their cinematic quality and interactive, story-based approach, making them engaging for employees. With a strong focus on legal expertise, Traliant ensures its courses are continually updated to meet the latest laws and regulations. Trusted by over 14,000 organizations, Traliant aims to make compliance easier through valuable partnerships and seamless training deployment.

📋 Description

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications. • Create, edit, and refine email copy that aligns with our brand voice and campaign objectives. • Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting. • Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success. • Manage email production from concept through QA, deployment, and reporting. • Ensure email deliverability and adherence to email marketing best practices. • Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion. • Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage. • Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives. • Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization. • Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot. • Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA. • Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution. • Maintain marketing database health and ensure campaign data integrity. • Troubleshoot automation issues and proactively recommend process improvements. • Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting. • Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.

🎯 Requirements

• 3 + years of experience in marketing automation, lifecycle marketing, email marketing, or demand generation. • Hands-on experience with HubSpot Marketing Hub • Experience building email campaigns, workflows, forms, landing pages, and segmentation within HubSpot. • Experience working with Salesforce CRM. • Strong understanding of email marketing best practices, deliverability, and campaign optimization. • Experience designing and executing A/B testing strategies. • Excellent writing, editing, and proofreading skills. • Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations. • Exceptional attention to detail and commitment to campaign quality assurance. • Demonstrated ability to integrate AI tools into day-to-day marketing operations to improve productivity, campaign quality, documentation, and decision making.

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • life insurance • disability insurance • paid parental leave • 401(k) plan • employee assistance plan