Senior Marketing Manager

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True Footage

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏠 Real Estate

☁️ SaaS

Real Estate • SaaS

True Footage is a valuation and technology company that provides professional real estate appraisal services and SaaS tools for appraisers, lenders, AMCs, builders, and private clients. Their products—TrueTracts, Spark, and Synapse—offer data-driven market analysis, adjustment support, and workflow integrations to speed report production, improve compliance, and deliver defensible, math-backed valuation reports.

📋 Description

• Own True Footage's marketing efforts end to end • Prospect and sell True Footage's brand and products through various channels • Partner with the TrueTracts product manager on user communications • Identify, negotiate, and manage co-marketing and sponsorship opportunities • Work with the Senior Social Media Manager on strategy and brand consistency • Track KPIs across all channels and report on ROI • Own the company website and monitor site performance • Plan and manage True Footage's presence at industry conferences • Develop and maintain marketing materials for sales and appraisal teams • Manage and optimize marketing tools for campaigns

🎯 Requirements

• 7+ years of marketing experience • Proven track record running multi-channel demand generation campaigns (email, SMS, direct mail). • Hands-on experience managing a company website and driving SEO strategy. • Experience planning and executing a brand's presence at industry conferences or trade shows. • Strong analytical skills and comfort with marketing analytics tools and CRM platforms. • Self-starter who can work independently in a remote environment.