Healthcare Content Lead

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Map and build full-funnel B2C content strategies across the patient journey, from wellness and symptom discovery through service line selection, preparation, and post-care recovery • Engineer content for natural-language patient queries across Google AI Overviews, ChatGPT, Perplexity, and voice search • Implement structured data for local health queries and zero-click search results • Author plain-language patient guides, condition and procedure web content, service line landing pages, physician-finder resources, and preventive health campaigns • Translate complex clinical terminology into digestible, reassuring content • Strategize and write performance marketing copy for digital advertising, conversion-focused landing pages, long-form content, interactive guides, emails, and supporting assets • Develop patient engagement touchpoints including post-visit care guides, health newsletters, interactive symptom quizzes, and chronic disease management content • Interview physicians, clinical nurse specialists, and patient advocates to ensure medical accuracy • Maintain adherence to E-E-A-T standards, HIPAA guidelines, and clinical review workflows • Support insights and reporting on organic discovery, engagement, appointment booking conversions, and AI engine citation frequency

🎯 Requirements

• 5+ years writing and strategizing B2C healthcare content • Direct experience crafting patient-facing materials for hospitals, health systems, or digital health platforms, in-house or at an agency • Proven experience ranking patient-focused content for high-intent medical queries • Deep understanding of natural language processing and how patients search for care • Exceptional ability to write with empathy, clarity, and cultural competence for diverse patient populations • Proficiency with health CMS environments such as Sitecore and WordPress • Proficiency with SEO tools such as SEMrush and Ahrefs • Proficiency with web analytics and AI tools for research and content production • Preferred: experience developing content for patient portals such as MyChart/Epic or CRM-driven patient nurture campaigns • Preferred: background in healthcare communications, literacy, or patient advocacy • Adherence to E-E-A-T standards, HIPAA guidelines, and clinical review workflows